When It Comes to Selling Value, Apple Sets the Gold Standard
Carew International
AUGUST 8, 2019
In 2018, Apple became the first public company to reach a worth of $1 trillion dollars. And it is no coincidence that the world’s most valued brand has also done an exceptional job of honing its value proposition for customers. The topic of Apple, Inc. Forbes has ranked Apple as the most valued brand for the last nine years in a row.
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