article thumbnail

Your Email Campaign is Trying to Tell You Something

Appbuddy

Everest views your email holistically. Everest is the Rosetta Stone for your email campaign. Using Everest, you can look at each angle of your campaign. Everest gives you first the metrics to identify your areas of need, then provides you the tools to tweak, adjust, and perfect your campaigns.

article thumbnail

How to Please Gmail

Appbuddy

Analysis by Marketing Charts shows little variance in read rates between Primary and Promotions tabs (22% vs. 19%). The good news is many of the things important to Gmail are all available under one roof in Validity’s Everest platform. Our standard answer is: “Don’t try to game the system!” You may not want to anyway.

Everest 96
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

An Antispam Masterclass for Great Email Marketing

Appbuddy

For more fascinating stats and expert analysis, check out the full report. Marketers who would like to benefit should schedule a demo to look at Everest , Validity’s all-in-one email marketing solution. Of course, metrics are irrelevant if emails don’t get delivered.

article thumbnail

How to Grapple With Apple

Appbuddy

Data from Validity’s Everest platform shows that the most popular MBP is Gmail with ± 40% of global market share, followed by Microsoft, Yahoo, and AOL (all ± 20% , respectively). A rise in recycled traps indicates recency management needs to be strengthened, and trap aging analysis helps measure this trend.

Everest 98
article thumbnail

Jonathan Farrington's Blog ? Truly Successful People Continually.

Jonathan Farrington

I felt a little like Sir Edmund Hilary when he was about to become the first man to conquer Mount Everest: Lots of people could describe the mountain right up to a level below the summit, but none of them were able to offer any advice about succeeding on that final stage.

Everest 35
article thumbnail

A Blueprint for Creating a Sales Dynasty

Xvoyant

Everest have learned to rely on Sherpas to help them achieve the summit. Everest have learned to rely on Sherpas to help them achieve the summit. Our job as leaders is to help salespeople accomplish more and develop competencies they otherwise wouldn’t have. Climbers of Mt. Climbers of Mt.

Everest 62
article thumbnail

Beyond the Beginning: Refining Your Triggered Email Program in the Age of Personalization

Appbuddy

The main steps to setting up an effective triggered email program are: Step I: Situation Analysis. Together with your ESP data, Validity’s Everest can offer you the most complete picture of your program’s performance. Nearly 50% of senders are still working on getting their programs up and running. Step II: Establish Framework.

Everest 52