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How AI is Unlocking the Full Potential of Account-based Marketing for SaaS

BuzzBoard

Often, software service providers find themselves on a perpetual quest for innovative strategies to not only survive but thrive. The logic behind is pretty simple—the intensifying competition keeps disrupting the market as a chain reaction, compelling SaaS businesses to reinvent their marketing and sales time and again.

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Putting Differentiated Value in B2B Value Calculators

Mereo

Recently, an emerging ERP software company realized this potential — and Mereo value engineering experts helped fulfill it in a uniquely rewarding way. When it comes down to it, not many B2B organizations build value calculators that achieve the results they are supposed to achieve. The Mereo Approach: B2B Value Engineering 2.

B2B 81
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Sales Talk for CEOs: Building A Revenue Team in 2022 with Arman Eshraghi

Alice Heiman

Highlights of this Episode: [1:29] Qrvey is an embedded analytic technology that SaaS companies can infuse within their own product rather than spending years and millions of dollars building it themselves. [3:50] Better marketing will improve revenue more than improved coffee. [4:24] We came to market in a completely different way.

Revenue 124
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How to Effectively Combine Inbound and Outbound Marketing

MarketJoy

Managements and market executives are brainstorming for new ways to expand the business and to find ways to adapt conventional marketing strategies to the current trends. Marketing has been the backbone behind every successful product and service and it is what enterprises are relying on to bring them back into the game.

Inbound 90
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Can Artificial Intelligence Solve All of Your B2B Sales Problems?

Accent Technologies

It’s being applied to software as a catch-all solution but is it living up to its transformative potential? Where does the B2B sales process fall on the spectrum? The B2B sales process entails thousands of variables and market intricacies that human judgment and experience have a much better grasp of.

B2B 40
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The Subscription Economy Is Here — and Your Buyers Demand the Shift

Mereo

The subscription economy has arrived in full force, across all industries, markets and sectors. The same risk exists for B2B subscriptions — and this is one of the greatest challenges Mereo has identified for B2B product, sales and marketing teams to consciously and strategically overcome. They get subscriptions.

Buyer 74
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7 proven prospecting techniques to add rocket fuel to your growth

PandaDoc

Only 30% of B2B companies have a formal referral program in place, yet 65% of those with referral programs believe that referrals are very important to their company’s sales success. Because 73% of B2B executives prefer to work with sales professionals who have been referred to them by someone they know and trust. Show your expertise.