B2B Marketing Pharmaceuticals Training 
Allego
FEBRUARY 9, 2021
We’re proud to welcome Fannie Mae , Johnson Health Tech , and Recordati Rare Diseases as new customers of our market-leading sales learning and enablement platform. Virtual selling—working a deal remotely when you can’t be there in person—is the new normal for B2B salespeople. Virtual Selling Success. Content at the Moment of Need.
No More Cold Calling
OCTOBER 13, 2016
Have B2B sales reps gone the way of CD players, the Rolodex, and analog radio—replaced by technology that gets the job done faster and better? Some take this to mean that our prospects and clients don’t really need us anymore—that the automation of selling has made B2B sales reps irrelevant. needs us more than ever. Moreover, the U.S.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Sales and Marketing Management
FEBRUARY 18, 2019
In the B2B world, your sales force is actually your loyalty program. They train the customer on how to use the product (both initially and ongoing), which enhances perceptions of overall product quality and performance. Most loyalty programs have lost their way, and they certainly do not apply to many B2B companies.
DiscoverOrg Sales
DECEMBER 18, 2018
You might recognize the most-prospected-to companies of 2018, according to DiscoverOrg’s database, as household names – but that’s not why savvy sales and marketing professionals have been pitching to them. Louise C– serves as Senior Director, Hospitality Marketing. Wells Fargo. JPMorgan Chase.
DiscoverOrg Sales
JUNE 6, 2017
Diego was so impressed, he went on to use my email in training sessions (and offered me a job)! Here’s a Mobile Marketing project happening at Takeda Pharmaceutical and a screenshot of their Marketing Org Chart as a quick example of our intelligence. MARKETING MANAGER. Thanks again.
The ROI Guy
SEPTEMBER 13, 2013
I recently had the opportunity to interview Dario Prolio from leading sales training and performance management firm Richardson. Our buying behavior as consumers has influenced our buying behavior as b2b buyers. On the surface, a training program looks very basic to these people, and they cop an attitude that the training is too basic.
Product Management University
APRIL 15, 2018
Solution selling has long been the norm in B2B. If the customer is a pharmaceutical company, the real value may be related to FDA compliance and/or shrinking their time to market for new drugs. The dialogue that begins in product management is invariably the same dialogue that comes out of marketing and sales.
Expert insights. Personalized for you.
62 
Let's personalize your content