Sales Leads Are a Perishable Asset
Sales and Marketing Management
AUGUST 9, 2020
Michael Falkson, CEO of Sales Support, said, “ETI’s experience shows that 80% of inquiries that will convert into market-qualified leads will do so within 18 business hours. It makes sense to understand that buyers have a timeframe to buy. In B2C and B2B, the best salespeople understand that faster is better and slower is also-ran.
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