Zoominfo

FEBRUARY 25, 2021

What Is Lead Generation? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. Company Blog SEO’s best friend: the blog post.

Lead Generation 177

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 177

Zoominfo

OCTOBER 13, 2021

At ZoomInfo, we use gift-giving with our customers no matter where they are in the demand generation funnel. Direct mail gifting is a demand generation tactic that assists other channels by cleaning up after them,” says Mitchell Hanson, director of demand generation at ZoomInfo. 3 Quick Gifting Tips 1.

Top of Funnel 130

Top of Funnel Lead Rank Marketing Qualified Lead Direct Mail 130

Zoominfo

NOVEMBER 20, 2023

Early successes we’ve noted include assistance in analyzing campaign performance, creation of email sequences that reflect the company brand, and the summarization of core content into derivative assets, such as video scripts and social media posts. Blog post outlines and video script drafts can be created in seconds using generative AI.

Data 130

Data Scale Lead Rank Marketing 130

SBI Growth

APRIL 8, 2013

My colleague John Staples wrote a great blog on hiring the best talent. Their goal is to know what resonates with buyers: Blog posts, webinars, white papers, etc. Generally, marketing leaders struggle with whether to outsource or use internal SMEs. DEMAND GENERATION. Here you need an SEO and Social Media expert.

Top of Funnel 319

Top of Funnel Marketing Demand Generation Targets Demand Generation 319

Zoominfo

SEPTEMBER 22, 2022

“We’re in a time of uncertainty,” says Hussam AlMukhtar, senior director of demand generation at ZoomInfo. Content Marketing High-quality content, such as blogs, ebooks, whitepapers, and case studies, is a critical element for drawing in new business and capturing leads.

Demand Generation Targets 130

Demand Generation Targets Top of Funnel Scale Marketing 130

Zoominfo

FEBRUARY 1, 2018

Over 50% of B2B marketers do not use direct mail to generate leads ( source ). B2B Lead Generation Statistics: Successful Tactics. By spending as little as six hours per week, 66% of marketers see lead generation benefits with social media ( source ). Lead Generation Statistics: Key Takeaways.

Lead Generation 243

Lead Generation Marketing Qualified Lead Sales Qualified Lead Lead Rank 243

BuzzBoard

FEBRUARY 28, 2024

For additional insights on digital marketing strategies and trends, feel free to explore our blog. Social media marketing emerges as another potent strategy. Moreover, social media advertising is cost-efficient, making it an ideal choice for small businesses with tight budgets.

Small Business 52

Small Business Small Business Demand Generation Agencies Case Study 52

The Pipeline

JANUARY 2, 2014

As the first post of the years, I thought I would set the tone for the blog and hopefully sales in 2014. It came out of the impact of the 2008 economic realities and the rise of social media in its sales form, commonly known as social selling. A cute marketing term that elevated the noise created by Sales 2.0, Happy New Year!

Demand Generation Targets 295

Demand Generation Targets Demand Generation Sales Cycle Comparison 295

Zoominfo

OCTOBER 5, 2021

If your sales and marketing teams are not aligned, it’s going to be much more difficult to hit your number,” says Mitchell Hanson, director of demand generation at ZoomInfo. Mimic the workflow that sales would have to do if they didn’t have any support,” says Nina Wooten, director of demand generation at ZoomInfo.

Lead Rank 130

Lead Rank Paid Content Marketing Qualified Lead Sales Qualified Lead 130

Zoominfo

JULY 25, 2023

Even if your sales team isn’t split up exactly like this, giving certain salespeople instructions on which specific part of the B2B lead generation process they’re responsible for is beneficial to creating a steady pipeline and keeping leads flowing.

Lead Generation 130

Lead Generation Lead Rank Ideal Customer Profile Lead Scoring 130

SBI Growth

NOVEMBER 11, 2012

Demand Generation - Comprehensive View of Content Marketing. Lead Generation programs are fed by leads acquired through Demand Generation. Embrace Direct Content Marketing to make sure that it is not executed as a stale interruption media. Below is an example of an integrated campaign. Phase 2: Design.

Direct Mail 319

Direct Mail Marketing Demand Generation Targets Demand Generation 319

Pipeline

APRIL 1, 2024

Break down your sales pipeline into basic parts: Lead generation channels: decide on the channels you will be using to generate leads. This could be a mix of email, content, social media marketing, cold calling, industry trade events, etc. Showcase client testimonials and promote them on your social media pages.

Lead Rank 52

Lead Rank Lead Scoring Pipeline Sales Qualified Lead 52

The Pipeline

FEBRUARY 15, 2012

Stored in Business Acumen , Coaching , Demand Generation , Hiring Sales Talent , Planning , Sales Force Alignment , Sales Leadership , Sales Management , Sales Strategy , Sales Success , Sales eXchange , execution. Demand Generation. Social media. B2B Lead Generation Blog. Community Marketing Blog.

Pipeline 223

Pipeline Hiring Demand Generation Targets Demand Generation 223

SBI Growth

OCTOBER 5, 2013

The new buyer is well informed, technology enabled, saturated with media, and suffering from information overload. Let your buyer research, personas & BPMs drive your content output: Blog Posts, Ebooks, White Papers, Newsletters, Customer Interviews, Video, Webinars, Slideshare, Print Articles, Live Events. The buyer has changed.

Outsourcing Services 293

Outsourcing Services Top of Funnel Sales Qualified Lead Trade Show 293

The Pipeline

FEBRUARY 22, 2012

Stored in Attitude , Business Acumen , Buying Process , Demand Generation , Lead Management , Prospecting , Sales 2.0 , Sales Strategy , Sales Success , Sales Technique , Sales Tip , Video , execution. Demand Generation. Social media. B2B Lead Generation Blog. Community Marketing Blog.

Pipeline 216

Pipeline Prospecting Sales Qualified Lead Demand Generation Targets 216

The Pipeline

JANUARY 28, 2012

Stored in Attitude , Communication , Dependability , Marketing , Reputation 2.0 , Sales 2.0 , Social Selling , Social media , execution. Then I got to thinking, is this reflective of the level of accuracy and reliability the modern buyer can rely on when he/she turns to social media as part of their buying quest? Demand Generation.

Pipeline 215

Pipeline Social Media Cold Calling Hiring 215

The ROI Guy

SEPTEMBER 3, 2010

Formally defined, Demand Generation is the use of targeted marketing programs to address four key objectives for B2B marketers: Building awareness of a company’s products and services; Establishing relevance to a prospective buyer/end user; Supporting validation for the purchase; and Mitigating customer concerns.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Demand Generation Targets Lead Rank 40

The Pipeline

DECEMBER 7, 2011

Demand Generation. Social media. B2B Lead Generation Blog. Commentary on Sales Leadership: Dave Stein’s New Blog. Community Marketing Blog. From The Heart Sales Training Blog. Jonathan Farrington’s Blog. Linked Intuition The Blog. Sales and Sales Management Blog.

Pipeline 245

Pipeline Cold Calling Webinar Metrics Hiring 245

The Pipeline

JANUARY 18, 2012

Demand Generation. Social media. B2B Lead Generation Blog. Commentary on Sales Leadership: Dave Stein’s New Blog. Community Marketing Blog. From The Heart Sales Training Blog. Jonathan Farrington’s Blog. Linked Intuition The Blog. Sales and Sales Management Blog.

Pipeline 253

Pipeline Cold Calling Hiring Compensation 253

The Pipeline

NOVEMBER 16, 2011

Demand Generation. Social media. B2B Lead Generation Blog. Commentary on Sales Leadership: Dave Stein’s New Blog. Community Marketing Blog. From The Heart Sales Training Blog. Jonathan Farrington’s Blog. Linked Intuition The Blog. Sales and Sales Management Blog.

Pipeline 240

Pipeline Cold Calling Hiring Compensation 240

The Pipeline

OCTOBER 26, 2011

Demand Generation. Social media. B2B Lead Generation Blog. Commentary on Sales Leadership: Dave Stein’s New Blog. Community Marketing Blog. From The Heart Sales Training Blog. Jonathan Farrington’s Blog. Linked Intuition The Blog. Sales and Sales Management Blog.

Pipeline 240

Pipeline Lead Rank Lead Scoring Cold Calling 240

The Pipeline

MARCH 31, 2011

Stored in Attitude , Business Acumen , Prospecting , Sales 2.0 , Sales Strategy , Social Selling , Social media , Trigger Events , Webinar , execution. Social Selling University features on-demand and live content, which has been developed by thought leaders, authors and analysts. Demand Generation. Social media.

Social Selling 216

Social Selling Webinar Metrics Pipeline Social Media 216

The Pipeline

SEPTEMBER 9, 2011

It was with this lesson in mind that I had to laugh at a blog post I read earlier this week lamenting the extremely low number of sales organizations having a formal approach for engagement through social media. Demand Generation. Social media. A Random Walk Up Sales Street. Appointments. Book Notice. Book Review.

Pipeline 226

Pipeline Social Media Face-to-face Ideal Customer Profile 226

The Pipeline

FEBRUARY 20, 2012

Stored in Attitude , Communication , Communication Strategy , Demand Generation , EDGE Sales Process , Funnel management , Impact Questions , Interactive Selling , Next Steps , Proactive , Sales Strategy , Sales Success , Sales eXchange , execution , qualifying. Demand Generation. Social media. Top Sales Blog.

Pipeline 218

Pipeline Top of Funnel Hiring Demand Generation Targets 218

The Pipeline

JULY 19, 2011

Stored in Attitude , Business Acumen , EDGE Sales Process , EDGE Selling , Impact Questions , Interactive Selling , Proactive , Proactivity , Sales 2.0 , Sales Strategy , Sales Success , Social Selling , Social media , execution. Demand Generation. Social media. B2B Lead Generation Blog. Appointments.

Pipeline 267

Pipeline Demand Generation Agencies Lead Rank Lead Scoring 267

The Pipeline

MARCH 7, 2012

Demand Generation. Social media. B2B Lead Generation Blog. Commentary on Sales Leadership: Dave Stein’s New Blog. Community Marketing Blog. From The Heart Sales Training Blog. Jonathan Farrington’s Blog. Linked Intuition The Blog. Sales and Sales Management Blog.

Pipeline 210

Pipeline Sales Qualified Lead Cold Calling Webinar Metrics 210

The Pipeline

FEBRUARY 8, 2012

Demand Generation. Social media. B2B Lead Generation Blog. Commentary on Sales Leadership: Dave Stein’s New Blog. Community Marketing Blog. From The Heart Sales Training Blog. Jonathan Farrington’s Blog. Linked Intuition The Blog. Sales and Sales Management Blog.

Pipeline 228

Pipeline Top of Funnel Cold Calling Webinar Metrics 228

The Pipeline

NOVEMBER 23, 2011

Demand Generation. Social media. B2B Lead Generation Blog. Commentary on Sales Leadership: Dave Stein’s New Blog. Community Marketing Blog. From The Heart Sales Training Blog. Jonathan Farrington’s Blog. Linked Intuition The Blog. Sales and Sales Management Blog.

Sales Qualified Lead 231

Sales Qualified Lead Pipeline Cold Calling Webinar Metrics 231

The Pipeline

JANUARY 17, 2012

Demand Generation. Social media. B2B Lead Generation Blog. Commentary on Sales Leadership: Dave Stein’s New Blog. Community Marketing Blog. From The Heart Sales Training Blog. Jonathan Farrington’s Blog. Linked Intuition The Blog. Sales and Sales Management Blog.

Influencer 222

Influencer Pipeline Hiring Top of Funnel 222

Increase Sales

MARCH 29, 2013

Yet with all the research about the impact of technology (mobility, social media, Web 2.0, Engagement talents from blogging to demand generation. Traditional buying of advertising. Cold calling. Analytical skills to understand and measure marketing ROI.

Eloqua 151

Eloqua Hiring Marketing Small Business 151

Crunchbase

DECEMBER 13, 2021

We are honored to feature and promote their contribution on the Crunchbase blog. You can send these as follow-ups or release them on your website and social media platforms. This article is part of the Crunchbase Community Contributor Series. The author is an expert in their field and a Crunchbase user. Seize the opportunity.

Hiring 105

Hiring Face-to-face Demand Generation Agencies Video 105

The Pipeline

MARCH 6, 2012

Demand Generation. Social media. B2B Lead Generation Blog. Commentary on Sales Leadership: Dave Stein’s New Blog. Community Marketing Blog. From The Heart Sales Training Blog. Jonathan Farrington’s Blog. Linked Intuition The Blog. Sales and Sales Management Blog.

Pipeline 212

Pipeline Hiring Top of Funnel Cold Calling 212

The Pipeline

FEBRUARY 29, 2012

Demand Generation. Social media. B2B Lead Generation Blog. Commentary on Sales Leadership: Dave Stein’s New Blog. Community Marketing Blog. From The Heart Sales Training Blog. Jonathan Farrington’s Blog. Linked Intuition The Blog. Sales and Sales Management Blog.

Pipeline 212

Pipeline Hiring Cold Calling Webinar Metrics 212

The Pipeline

JANUARY 6, 2012

If you are a regular reader of this blog, thank you, you know one of the hallmarks has been a focus on execution. As you have heard me say, sales is all about execution, everything else is just talk, and frankly with all the demands on sales professionals these days, there is little time for talk. Demand Generation.

Pipeline 215

Pipeline Hiring Top of Funnel Cold Calling 215

The Pipeline

MAY 23, 2011

Stored in Attitude , Business Acumen , Sales 2.0 , Sales Leadership , Sales eXchange , Social Selling , Social media , execution. There has been a gentle coexistence between the Social types (media or network), and the capitalists. Demand Generation. Social media. What happens when social-ism meets capital-ism?

LinkedIn 241

LinkedIn Pipeline Meeting Social Media 241

The Pipeline

AUGUST 10, 2011

Demand Generation. Social media. B2B Lead Generation Blog. Commentary on Sales Leadership: Dave Stein’s New Blog. Community Marketing Blog. From The Heart Sales Training Blog. Jonathan Farrington’s Blog. Linked Intuition The Blog. Sales and Sales Management Blog.

Sales Cycle 244

Sales Cycle Pipeline Conversion Webinar Metrics 244

The Pipeline

NOVEMBER 10, 2011

The message from blogs, webinars, tradeshows is clear: The buyer has changed and so must your prospecting strategies. Demand Generation. Social media. B2B Lead Generation Blog. Commentary on Sales Leadership: Dave Stein’s New Blog. Community Marketing Blog. Linked Intuition The Blog.

Webinar Metrics 193

Webinar Metrics Pipeline Strategy Prospecting 193