Remove Buyer Persona Remove Examples Remove Prospecting Remove Training
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Enhancing Prospect Qualification for B2B Sales Success

Janek Performance Group

In the competitive landscape of B2B sales, effectively qualifying prospects is paramount. There, we looked at key indicators to assess before passing prospects to sales. Now, we’ll go further and explore strategies and best practices for improving prospect qualification. And, if so, is the prospect worth your time and effort?

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Are Buyer Personas Dead?

The ROI Guy

A few articles have appeared recently touting the death of Buyer Personas, which prompted me to ask Jim Ninivaggi, Sales Enablement service lead from SiriusDecisions about whether this was really true. And most of all, each of your prospects has what Jim calls a unique “Point of Value”. What is their motivation?

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Why Effective Sales Prospecting Requires Specificity

SalesFolk

How specific is your “buyer persona,” or “Ideal Customer Profile” (ICP)? . Too often I see sales and marketing leaders defining their buyer personas as “Marketing” or “C-Suite.” How to build solid “Buyer Personas” for more effective sales campaigns. Want help with cold email or sales prospecting efforts?

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Want to Sell More? Start by Solving Problems

criteria for success

To better understand your buyers, start by considering their “buyer persona” A buyer persona is a way to categorize and organize your buyers. Think of a buyer persona as a representation of the person or group of people most likely to be interested in your product. Download Now.

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10 Sales training ideas that increase team readiness

BrainShark

Reps need to know A LOT to be at their best in front of buyers, but has your sales training strategy kept up with the times? Many organizations’ sales training has grown stale by relying on old-school tactics, like on-site boot camps and long-winded presentations, causing information overload for new reps.

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7 Sales Pitch Examples (+ 10 Tips for A Winning Sales Pitch)

Mindtickle

Fortunately, there are plenty of good sales pitch examples out there to light the way. This helps you know how to tailor your message depending on buyer intent, job description, pain points and more. The most basic example is: Opening statement : This is your hook, where you get the customer’s attention or pique their curiosity.

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6 Sales Role Play Exercises to Try with Your Reps

BrainShark

6 key role play exercises to try with your sales reps Objection handling Negotiation Discovery Competition Buyer personas Getting to power #1. Example: Ask them to respond to a common buyer objection, such as, “I need more time to decide so I’ll be putting this decision on the back burner for another 6 months.”