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5 Campaign Optimization Tips for Better Email Marketing

Zoominfo

In the B2B world, email marketing continues to be a reliable, revenue-driving channel. But, as buyer preferences change and technology evolves, creating the perfect B2B marketing email isn’t so simple. If you’re focused on email marketing campaign optimization you’ve come to the right place.

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5 Most Clickable Email Marketing Campaigns of 2022

Appbuddy

Email volumes reached all-time highs, competition in the inbox grew stiffer than ever, and subscriber fatigue was an ever-present threat. . Plus, email was forced to compete with emerging channels like TikTok and SMS. Yet through it all, brands found ways to entice subscribers to open and click through their emails. .

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How to Create the Best Follow-Up Email Strategy

Autoklose

It’s time to get familiar with the effectiveness of a well-thought-out follow-up email strategy. Statistics suggest that only 24% of sales emails are opened but just 20% of leads are followed up. In fact, a campaign with just 1 follow-up email can convert 22% more prospects.

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7 sales follow-up strategies you can try

Nutshell

That’s why you need sales follow-up strategies. You obviously don’t want that to happen, so it’s good to follow up periodically. But what should following up on a sales pitch look like? What are the best follow-up sales methods? The two most classic methods are phone calls and emails.

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List Segmentation: The Key to Email Marketing

Zoominfo

No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue. In fact, studies show that email marketing has a 4400% return on investment ( source ). The days of batch and blast emails are long gone. But, that’s only if you do it correctly.

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Email marketing vs. Marketing automation

Salesmate

Email marketing vs. marketing automation – terms that are as complex as you make them. Every marketer is aware of these approaches; however, it’s still easy to get caught up in different marketing strategies. What is email marketing? What is marketing automation?

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Personalizing CRE Marketing Campaigns with CRM Insights

Act!

How then, can your commercial real estate business personalize your marketing campaigns ? Here are CRM personalization tips and marketing strategies you can use to get started. Why personalized marketing matters The simple answer—customers expect it. How can insights from CRM data drive personalized marketing campaigns?