Your #1 Competitive Differentiator
John Barrows
MAY 9, 2018
In my sales trainings I always ask reps what they think their #1 competitive differentiator is. Most answers focus on specific features, functions, the company history, people, customer service, etc. None of that resonates more than “I train Salesforce, Google, Tableau and Marketo how to sell.” My good looks?
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