Remove Channels Remove Coaching Remove Demand Generation Remove Research
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CMO: Is Your 2014 Marketing Plan Obsolete?

SBI Growth

In this post we’ll focus on the B2B Demand Generation (DG) plan. Download the 2014 B2B Demand Generation Planning template here to get started. B2B Demand Generation – Building a Base Plan. Like a football coach going into a game, you start with the baseline plan. Success probability increases by 2X.

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4 Ways Virtual Events Are Reimagining Themselves

Sales and Marketing Management

Freeman Event Research reports that some are pushing boundaries and reimagining virtual events in useful, unusual, and offbeat ways. Some organizers are rethinking the value of an event completely, bundling in perks and extras like consulting services, one-on-one coaching, and year-round opportunities for education and networking.

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How to Build An All-Star Go-to-Market Team

Highspot

Simply put, a go-to-market strategy is a plan outlining how a company introduces and promotes its products or services to their ideal customer, considering factors like the best marketing channels, sales methodologies , and pricing strategies to guarantee the product’s ongoing success. Ensures consistent messaging across all touchpoints.

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The Difference Between a VP of Sales and a CRO

Sales Hacker

Hands-on coaching of sales leadership and individual contributors. This runs the full gamut of revenue and customer lifecycle from marketing and demand generation, to sales, to customer success, to renewal. Participating in account or deal strategy, whitespace exercises, and executive alignments.

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How to Help Sales Teams Hit Their Quota: Prioritize High and Low Activities

Sales Hacker

Step 2: Type the name of the desired coworker or channel. High-quality research and personalized outreach. High-value activities mark the difference between a sales team generating revenue or not. If reps spend their time manually creating records in Salesforce or prospecting without research, they’re doing their jobs wrong.

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Allego Welcomes Heather Moses as Chief Marketing Officer

Allego

A New Generation of B2B Buyers B2B buyers ’ needs have changed dramatically in recent years. Just as shoppers want to research, compare, and buy consumer products online, B2B buyers want the same flexibility and ease when purchasing business products and services. Heather has her B.A. in Journalism from Northeastern University.

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The Pipeline ? What's in Your Pipeline? ? Attitude

The Pipeline

As usual, I invite you to have your two cents, and view all our videos at Renbor’s You Tube channel Sell Better. Demand Generation. B2B Lead Generation Blog. CNi Rapid Research. Recently someone turned the table on me asked me why I ask that question and what my view is on what should be in your pipeline.

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