Remove Channels Remove Consumer Remove Incentives Remove Travel
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Don’t Neglect Channel Partner Programs

Sales and Marketing Management

If your go-to-market strategy relies heavily on channel partners, that’s one more step you are removed from your ultimate end-user. Training is essential to having success with channel partners, and just as in-person sales calls shifted to virtual due to the global pandemic, so too has channel partner training.

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10 Ways To Boost Your Sales Incentive Strategy

Sales and Marketing Management

Author: George Kriza, CEO, MTCPerformance Your organization wants to drive sales with an incentive program. Here are 10 of the most important elements in designing and deploying your next incentive campaign. Are they already in other incentive programs, or is yours the only one they’ll see? How do they view your company?

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Firing up the revenue engine post-crisis

Sales and Marketing Management

As organizations emerge from the pandemic crisis and fire up their sales engines, it’s clear that the channel must adapt?— shifting and aligning priorities (support), implementing new, more impactful channel strategies (enable) and leveraging the right solutions (engage). Reinforce channel support. Are you digital-ready?

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How Clients Can Use Digital Marketing Content to Drive Sales

SalesFuel

After a year of living in fear of inflation and recession, consumers are finally excited to start splurging on purchases again. According to a report by 5WPR , more consumers are ready to spend more on electronics/technology, health and wellness, travel and experiences, dining out, beauty, and personal care in 2024 compared to 2023.

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5 Ways to Build a Better Employer Brand

Zoominfo

But in today’s hyper-connected world of social media and review sites, word-of-mouth travels fast. To build a strong employer brand, you must craft a comprehensive, multi-channel content strategy to engage your target candidates. Source-of-hire: Track source-of-hire to understand what channels your hires come from.

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What is a sales funnel, and how do you build one that drives more sales?

Apptivo

Imagine being a marketer for a luxury travel agency. A sales funnel can provide useful insights into the customer’s purchasing process, exhibiting a drop-off in the consideration stage, where potential consumers compare alternative travel destinations and packages. Why is a sales funnel important?

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5 Ways to Build a Better Employer Brand

Zoominfo

But in today’s hyper-connected world of professional social networks like LinkedIn and employer review sites, word about your company culture travels fast. To build a strong brand as an employer, you must craft a comprehensive, multi-channel content strategy to engage your target candidates.