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GTM in Germany: How to Create an Effective, Compliant Strategy

Zoominfo

The rules around telemarketing in a B2B context are more relaxed, making telemarketing a viable go-to-market channel in Germany. Other market participants” refers to any person or entity that is not acting as a consumer — in other words, B2B telemarketing can be acceptable.

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7 Sales Prospecting Tips to Ignite Even the Coldest Pipes

Zoominfo

When the same rep is prospecting for enterprise-level prospects, the enterprise CEO persona will help the salesperson shape the conversation straight out the gate. Rather than hanging up and moving to the next prospect on the list, the rep personalizes the conversation, mentioning the company’s change in leadership.

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Lead Generation Lies That are Wreaking Havoc with Your Sales

Pointclear

If a great conversion rate is 30% of leads to sales qualified leads than 7 out of 10 failed to pass through. And today, that consistency needs to reach across channels. Social Media Marketing is an effective lean gen channel for B2C but not as much for B2B. Dirty data doesn’t help and is costly to clean up. Leads suck.

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Always be Onboarding: The Peak Performance Mindset for Sellers

Mindtickle

In this engaging conversation, Gop and Matt discuss the criticality of a seller’s skills, behaviors, and attitude when engaging with the buyer. It’s a seller’s journey of continuous progress towards peak performance. We now have a pretty wide aperture through which we’re looking at the customer experience and their interaction with a brand.

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How to Write a Lead Generating Cold Calling Script for Financial Advisors

Pipeline

In the old(er) days, companies used cold calling as a part of business-to-customer telemarketing to sell their products to a broader audience. A cold calling script properly prepares you to handle questions, removes ambiguity from the conversation, and improves your chances of capturing the customer’s interest.

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How To Be An Authentic Social Seller (video)

Pipeliner

This Expert Insight Interview discusses: The history of LinkedIn and how it became a widespread marketing channel. Back in the 70s and 80s, telemarketers figured out that they could reach people on the phone and sell them things. How the “connect and pitch” came to be. Why being authentic is vital in today’s sales world.

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Busting the myth – Do more calls really equal to more leads?

Salesmate

More calls equal to more leads is one of the most prominent principles in selling wherein global-scale sales enterprises like call centers and telemarketing agencies’ business models sprung from. If that’s the case, my answer is no, as I believe meaningful and quality conversations should always be above quantity.

Lead Rank 135