article thumbnail

How to Build the Guidance That Turns Strategy into Action

Highspot

Our work helping hundreds of customers enable their revenue teams to execute strategy has reinforced my perspective that to successfully land strategic plays that drive business outcomes, you must first ask the right questions. Who is my customer? WHO (Customer). Answer: Channel/Partner Enablement Leader. WHO (Builders).

SME 85
article thumbnail

What Channel Partner Strategy is Right for Your Business?

Mindtickle

Recently, I found myself having similar conversations about how to manage channel partners with several customers from very different industries. The customers were in retail, technology, and hospitality respectively, but they each had similarities in the way they dealt with these partner relationships.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What Channel Partner Strategy is Right for Your Business?

Mindtickle

Recently, I found myself having similar conversations about how to manage channel partners with several customers from very different industries. The customers were in retail, technology, and hospitality respectively, but they each had similarities in the way they dealt with these partner relationships.

article thumbnail

Subject Matter Experts, Get Agile!

Allego

As a subject matter expert (SME), you have knowledge that the sales force needs to access, but the challenge is sharing information with the sales force that’s both timely and relevant. For example, talk about typical customer objections and pose an open-ended question (“How would you handle this?”). Make it easy to access.

SME 54
article thumbnail

Sales Velocity: 7 Levers That Influence Pipeline Speed

LeadFuze

For example, if you primarily have 1-year contracts and start to see average renewal velocity beyond 365 days, this is an early indicator for churn risk with multiple customers delaying their renewal (such as renegotiating their terms or evaluating other vendors). You could have a 30-day SMB sale and a 90-day SME sale. 6 Buyer Roles.

article thumbnail

3 Phases of a Successful Hybrid Sales Kickoff

Allego

You must rethink every aspect of your meeting—from subject matter expert (SME) presentations to handouts to role playing—not to mention how to foster the networking and collaboration that goes on when you’re face to face. Incorporate simulated customer interactions and role-playing exercises. Include best practices breakout sessions.

Hiring 62
article thumbnail

7 Steps to Turbo–Charge Sales Content for Manufacturers

Allego

Content Creators: These include product and content marketers, thought leaders and influencers within your organization, subject matter experts (SMEs), specialists, sales leaders, and top-performing sales reps. Content SME: This is an in-house expert from the sales or marketing team who deeply understands your sellers’ needs.