Pointclear

MAY 1, 2013

Frank Donny is founder and CEO of Marseli , a marketing and sales analytics and performance software company. Frank is responsible for the firm’s capabilities, software vision and services. Having analytics right in your work stream eliminates the "real view mirror" assessment of your marketing.

Analytics 216

Analytics Marketing Sales Qualified Lead Negotiation 216

Pointclear

JULY 23, 2013

If you don’t have a marketing automation tool, get one. Look into Optify (for agencies or small-to-medium companies), HubSpot, Marketo, eTrigue, Pardot, Velocify (formerly Leads360), Fision, NetSuite, Spark, etc. You can see a list here : on the SLMA Software Review. The cost is pocket change. How to qualify them?

Sales Qualified Lead 206

Sales Qualified Lead NetSuite Leads360 Leads 206

Pointclear

AUGUST 21, 2012

Translate this into a company’s departments where the failure of one department causes a zipper effect of partial failure to make or sell a product. Marketing creates demand, finding interested people and companies, and gives these leads to Sales; 75% of which are ignored. i Wikipedia ii Dr. Lee Lowery, Jr.,

Marketing 168

Marketing ROI Follow-up Lead Generation 168

Pointclear

OCTOBER 9, 2013

Jim and I talk extensively about sales, marketing, leads, and how they should all work together so companies can cut down on leakage. Marketing automation in the hands of a fool is still a fool’s tool.”. He has decades of experience as a marketing communications manager, marketing manager, and sales manager.

Follow-up 230

Follow-up Sales Qualified Lead Leads Marketing Qualified Lead 230

Pointclear

AUGUST 22, 2011

Jay Hidalgo is the President of The Annuitas Group, a firm that specializes in helping B2B companies develop a process-based approach to lead management. Unfortunately, too many marketers begin this process with the question, “Which automation tools should we look at?” Implementation Is More Than Just Software.

Marketing 164

Marketing Lead Qualification Lead Management Lead Nurturing 164

Pointclear

MAY 30, 2012

Where there were siloed approaches about marketing initiatives and their data, there are now a number of different technologies, tools and capabilities that—when used together—make for a more intelligent, cohesive approach. He adds that it’s a learning curve for a lot of companies.

Cost per Lead 154

Cost per Lead Top of Funnel Outbound Sports 154

Pointclear

OCTOBER 18, 2011

Marketing’s sole function is to create wealth for the company. Lead Generation: Short term, an 18 month window, very measurable, and requires cooperation from salespeople, management and indispensible tools: CRM and Marketing Automation software. No direct sales cooperation necessary. 100% accountability, 100% follow-up.

Sales Qualified Lead 187

Sales Qualified Lead Forecasting Lead Generation Cold Calling 187

Pointclear

APRIL 18, 2012

Prior to joining Aberdeen Group, he spent years in the trenches with companies including Progress Software, LogMeIn, and SuccessFactors. He notes the rise of social selling and the way sales teams are being empowered with social media tools and social media listening. Trip is also an author, a speaker, and a blogger.

Trends 157

Trends Social Media Top of Funnel Lead Rank 157

Pointclear

FEBRUARY 2, 2011

It’s true that B2B marketers are embracing social tools as a way to both connect with customers and grow their businesses. A mere 12% of business executives say their companies are using social media effectively, according to a recent study by Harvard Business Review Analytic Services. Social media = Lots of room for improvement.

Trends 180

Trends B2B Social Media Marketing 180

Pointclear

MAY 10, 2012

Companies are hiring social media people through their existing marketing budgets or recruiting social mavens in-house.” ” He says the latter is not always easy because it’s tough to convince other people inside the company to do something other than their normal job. It’s a very impressive tool.”

CRM 178

CRM Sales Qualified Lead Marketing Social Media 178

Pointclear

MARCH 22, 2011

Last year I was looking for forms software to support CustomerThink. And what do you know, just recently an industry colleague asked me for advice on similar tools, and I was only too happy to share my buying experience privately. OK, this a consumer example. How does it relate to B2B marketing? As I reported in my "Customer 2.0"

Lead Rank 185

Lead Rank Lead Scoring B2B Prospecting 185

Pointclear

MAY 10, 2012

Companies are hiring social media people through their existing marketing budgets or recruiting social mavens in-house.” ” He says the latter is not always easy because it’s tough to convince other people inside the company to do something other than their normal job. It’s a very impressive tool.”

CRM 133

CRM Sales Qualified Lead Marketing Social Media 133

Pointclear

FEBRUARY 27, 2014

But it’s only a tool. Too often, these days, I am hearing B2B marketers mouth claims like, ”We got this new [fill in the brand] automation tool, so now we can reduce headcount.” But it’s only a tool. Marketers thought that the new CRM software would solve their customer service and customer retention problems.

Marketing 266

Marketing Strategy Eloqua Marketo 266

Pointclear

SEPTEMBER 19, 2011

” There are numerous software products attempting to take credit for being the Keystone (much better than a corner stone). Even with these two great tools the sales person makes a choice every day to support the entire structure of the organization by simply taking this one action: following up on every sales lead.

CRM 169

CRM B2B Marketing Hiring 169

Pointclear

MAY 5, 2015

It's a critical component in the sales and marketing process; yet, most companies aren't implementing it effectively—that is, if they are at all. After three months of calling, 40% wanted to continue to be in the IT company’s lead nurturing program, 15% moved further along in the sales cycle and 7% converted into customers.

Lead Nurturing 100

Lead Nurturing Lead Rank Lead Scoring Leads 100

Pointclear

JUNE 15, 2018

Companies that execute this strategy more effectively than the competition will grow faster, more profitably—and individuals responsible for these achievements will be rewarded. It’s a critical corporate function that should be integrated into everything a company does. based, public companies—what about large private companies?

Revenue 113

Revenue Forecasting Commission Telecommunications 113

PandaDoc

SEPTEMBER 2, 2020

Although 71% of companies say closing more deals is their top sales priority, further data from Forrester suggests that only 0.75% of leads generated become closed revenue. brings you written content, video, slideshares and infographics, e-publications and even free tools. ” As a modern digital magazine, Sales POP!

Top of Funnel 98

Top of Funnel Sales Management Hiring Lead Rank 98