Pointclear
OCTOBER 15, 2013
That brings us to what the Sales Lead Management Association started 28 months ago in August of 2010 with its first interviews of Dan McDade of PointClear and Phil Fernandez of Marketo. Phil Fernandez of Marketo. Is the Traditional Sales Compensation Program for B2B Dead? Bill Godfrey of Aprimo. with Daniel Perry.
Zoominfo
MAY 9, 2022
Base compensation and incentives can add up quickly, which is why maximizing revenues driven by your sales organization is crucial. Some prospects will say, ‘Well, we have HubSpot or MailChimp or Pardot or Marketo or Eloqua,’” Maimone says. A sales force is often among the most considerable expenses facing any business.
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DiscoverOrg Sales
OCTOBER 3, 2018
Jill began this task by talking to Heidi Bullock , Chief Marketing Officer at Engagio , formerly GVP of Global Marketing for Marketo. I’m compensated similarly to a salesperson. Engagio is a B2B SaaS software company focused on helping marketers and salespeople drive the best business value for their company. I believe in that.
Zoominfo
FEBRUARY 13, 2020
Selling to Marketing: A Candid Interview with Jill Konrath and Heidi Bullock, CMO of Engagio Jill began this task by talking to Heidi Bullock , Chief Marketing Officer at Engagio, formerly GVP of Global Marketing for Marketo. “I’m compensated similarly to a salesperson. Bullock is a “lead by example” CMO.
Allbound
SEPTEMBER 12, 2018
Marketo focuses their partner program around providing strong sales and marketing support. Partner programs that don’t offer compensation for referrals are usually smaller companies, with Marketo being the surprising exception. Marketo’s Premier Partner Program.
Sales Hacker
MAY 26, 2021
Here, you can use your sales operations skills to get into your reps’ heads by creating compensation and incentive plans. Ability to work in Salesforce, Excel, Visio, Anaplan and other tools including familiarity with marketing software like Marketo. This function supports the implementation of sales methodologies and best practices.
DiscoverOrg Sales
MARCH 27, 2017
He goes on to say, “To change [marketers’] objectives, change their compensation. Jon Miller (our Cofounder and CEO, formerly the Cofounder at Marketo) gave us a huge advantage by doing this intentionally from Engagio’s beginning. Matt Heinz said it well: “You can’t buy a beer with an MQL. I’ll give you a recent example.
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