Zoominfo

SEPTEMBER 22, 2022

In 2011, Scott Brinker compiled the first of many marketing technology “Supergraphics,” illustrating the rapid growth of companies supplying digital marketing tools. “Organizations are facing the decision of which tools to purchase, and how much to spend on those tools.” What is a Marketing Technology Stack?

Demand Generation Targets 130

Demand Generation Targets Top of Funnel Scale Marketing 130

Smooth Sale

APRIL 15, 2024

Develop a Comprehensive Business Plan A comprehensive business plan is a crucial tool for any small business owner. Here are some tips to prioritize customer satisfaction and retention: Deliver exceptional customer service : Train your employees to provide outstanding customer service at every touchpoint.

Small Business 119

Small Business Small Business Advertising Advertising 119

Smooth Sale

FEBRUARY 9, 2024

Expanding Reach with Email Marketing In addition to social media, email marketing remains a highly effective tool for small businesses to engage with their audience and drive conversions. Furthermore, improving local SEO and constructing backlinks from trustworthy websites can increase a company’s online presence and website traffic.

Small Business 78

Small Business Small Business Strategy Social Media 78

Sales Evangelist

JANUARY 26, 2024

The Paradigm Shift in Sales Training Monica and Donald discuss the vast differences in training among salespeople and the urgency of embracing nontraditional methods for pipeline development. She attributed it to issues such as over-hiring, lack of thorough training, remote work dynamics, and scattered sales techniques.

Pipeline 40

Pipeline Scale How To Hubspot 40

Cience

OCTOBER 6, 2020

It’s likely you’ve already constructed both the ICP and BP. Demographic Data – Includes the basics. Any lead list should contain some demographic information: titles, location, phone numbers, and emails. The most popular and fairly effective tool for targeted B2B lead list building is LinkedIn Sales Navigator.

Ideal Customer Profile 105

Ideal Customer Profile Outsourcing Services Sales Qualified Lead B2B 105

Janek Performance Group

APRIL 23, 2024

That is what we are trained to do. Yet, few are training their sales team to stand out and be remembered. Here’s the caveat: Nike could make this bet because they no doubt performed extensive market research prior to the ad’s production and were well aware of their buyers’ demographics and psychographics.

Social Media 62

Social Media Media ACT Follow-up 62

Corporate Visions

MAY 22, 2019

The idea is to collect common demographic attributes, attitudes, and behaviors of your target audience to help frame and target your messages. You fall into the trap of commodity messaging along with your competitors, who are likely constructing their value message in response to the same set of inputs. The problem with this approach?

Strategy 103

Strategy Ideal Customer Profile Lead Rank Lead Scoring 103