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A Hopscotch Client Retention Strategy will not boost Client Success

Babette Ten Haken

Then again, when customer conversations stray dangerously close to the constraints of what is comfortable, why not at least pursue what just might be possible? Based on the quality of customer insights you have gleaned by going off-script in your conversations? She is a member of SME, ASQ, SHRM and the National Speakers Association.

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Enterprise Marketing Strategy: 3 Challenges to Avoid as You Scale

Zoominfo

When those MQLs go to sales, reps will know which content drove leads further down the funnel, helping them guide the conversation toward a deal. And as SMEs weigh in, content — from whitepapers to blog posts — may stray from the company’s brand messaging, creating a patchwork of tone and voice. Integrate your tech stack.

Scale 189
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Enterprise Marketing Strategy: 3 Challenges to Avoid as You Scale

Zoominfo

When those MQLs go to sales, reps will know which content drove leads further down the funnel, helping them guide the conversation toward a deal. And as SMEs weigh in, content — from whitepapers to blog posts — may stray from the company’s brand messaging, creating a patchwork of tone and voice.

Scale 130
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Are Customer Acquisition Stories also Customer Retention Stories?

Babette Ten Haken

However, successful sellers pack into their pre-sale conversations far more than use- or business- cases. Like the capital equipment and software found within Internet of Things environments. Babette is a member of SME, ASQ, SHRM and the National Speakers Association. Find out more about Babette’s professional story here.

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3 Industry40 Soft Skills catalyze Personal Development and Leadership

Babette Ten Haken

or #Industry40) business environment includes processes, software interfaces, equipment and machinery and people. In my work with clients who are wrestling with digital transformation for business growth, the machinery and software collaborate far better than their human co-workers. Seamlessly. Interoperably.

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Why We are More than our Job Title or at least We should be

Babette Ten Haken

Software engineers? Then ask yourself whether you would like to learn how to have that conversation? She is a member of SME, ASQ, SHRM and the National Speakers Association. Hey, engineers are defined by The Big Bang Theory® entertainment program, aren’t they? We must talk just like Sheldon and his buddies do. Are we kidding?

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Artificial Customer Conversations beget Artificial Customer Experiences

Babette Ten Haken

Is your business fostering artificial customer experiences due to reliance on technology as the primary interface for customer conversations? At least the customers interested enough to respond to that scripted conversation with that specific sales person. Consider the machine, as well as software interface interoperability.