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Setting Up Metrics and KPIs for Your CRM

Nutshell

You can use KPIs across many different aspects of your business, including your customer relationship management (CRM) platform. CRM KPIs are important because they help you evaluate your success in generating and retaining customers. Close rate: The rate at which you successfully close sales.

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Why Do You Need a CRM Strategy and How Do You Create One?

Pipeline

What does it take to achieve strong and consistent returns from your sales CRM tool? You need a game plan, or in this case, a solid CRM strategy. From our sales experts’ experience, adjusting sales approaches as you go won’t give you the best ROI for your efforts. What is a CRM Strategy? Let’s get right in!

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How to Measure the Effectiveness of Marketing Campaigns

Nutshell

Keep reading to learn how to measure campaign performance with a CRM to maximize your marketing ROI. Learn more about the benefits your business can experience with Nutshell by contacting us online to speak with a CRM specialist, or start a free trial today. Try Nutshell for free Get an easy-to-use CRM and email marketing all in one.

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Understanding Customer Behavior and Preferences

Nutshell

By understanding customer behavior and preferences, you can better understand your audience and use that knowledge to craft effective marketing and sales campaigns that engage your audience and improve your bottom line. What is customer behavior? Are they attending demos with your sales team?

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Speed Up Your Sales Cycle with Data

Appbuddy

With COVID-19 still ravaging economies around the globe, finding ways to improve sales continues to be top of mind for many. Thankfully, there are some simple steps businesses can take to help enhance their sales processes and customer engagement efforts. And without this, good sales results are hard to come by.

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The Complete Guide to B2B Website Visitor Tracking (+ 10 Great Tools to Get You Started)

Nutshell

You can then access this information, usually in a spreadsheet or shared directly into your CRM software. Website visitor tracking aims to convert visitors into customers by getting them into your sales pipeline. It’s an excellent feature to boost your B2B sales and marketing opportunities.

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What is Intent Data & How Can You Use It?

LeadBoxer

Intent data is the key to identifying those leads sooner, nurturing them earlier in their buying journey, and making more sales. In addition, 47% of buyers viewed 3-5 pieces of content before connecting with someone in sales. You’ll be able to connect with leads who your sales team might have otherwise never considered.