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Market Expansion: Three Approaches for Companies Looking to Grow

Zoominfo

“Bringing this tool into the fold allows Vocera to offer a broader range of communications tools to its provider customers — especially in light of the patient satisfaction benefits [EASE] touts on its website,” reported MobiHealthNews. Expansion by finding new customers for an existing product.

Lead Rank 211
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Market Expansion: Three Approaches for Companies Looking to Grow

Zoominfo

“Bringing this tool into the fold allows Vocera to offer a broader range of communications tools to its provider customers — especially in light of the patient satisfaction benefits [EASE] touts on its website,” reported MobiHealthNews. Transcat, a manufacturer of calibration instruments, offers a good example of this approach.

Lead Rank 130
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Guide to Sales Automation: How to Streamline Prospecting

Zoominfo

Let’s be clear: whether B2B leaders realize it or not, AI has penetrated nearly every aspect of common business processes, and sales is no exception. Insight tools for email retrieves details from prospects’ CRM records, social media profiles, and company, providing you with actionable insights and a better chance of closing the deal.

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Selling in the New Gig Economy

Crunchbase

Or, to rephrase that a little more forcefully: Companies with products and services to sell ignore the gig economy at their own risk. It’s tempting to jump right in and develop a new sales strategy for penetrating the gig worker market. Do you offer 24-hour customer service? Selling More In The Gig Economy.

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How to Win More Sales With An Optimized Distribution Strategy

Hubspot Sales

They want to buy in-store, via a company site, from third-party platforms, and even on social media. The most notable advantage is that this enhances market penetration for the product. Selective strategies – This is when firms pick and choose different channels for specific products or services. Image Source.

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Growing Revenue: A 3 Step Framework for Acquiring New Business

SBI

Penetrating deeper and broader into existing client accounts, i.e. selling across different departments within a current client’s organization. Reps who are great at relationship management, customer service, problem solving, and client retention are not necessarily successful hunters. Then you’ll need to close new business.

Revenue 101
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What Air Crash Investigations Didn't Tell You About QF32 (Airbus A380)

Tony Hughes

This is an unlikely but true story about iconic brands being protected by an amazing airline captain , the power of social media, and how to create customer-centric culture. For them this was the first sign of a problem and highlights the instant speed of social media and its power to impact a brand in real-time.