Sales and Marketing Management
SEPTEMBER 6, 2019
From a business standpoint, it’s imperative to provide customer service across a multiplicity of channels, too. It wasn’t all that long ago when “contacting customer service” simply meant visiting a store or office and talking to the owner or manager. What’s Next for Customer Service? You’ve Got Mail!
Sales and Marketing Management
JUNE 1, 2018
Stop selling products or services and start selling stories. Managers of sales and marketing teams are charged with coaching up individual team members, enhancing their skill sets and improving overall team performance. Storytelling has stood the test of time as a critical skill in sales and marketing?—?and But where to begin?
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Sell Integrity
NOVEMBER 23, 2020
In addition to understanding and having empathy for the customer’s situation and experience, a customer-centric organization also considers how any decisions it makes will affect their customers. This customer-needs-focused approach is often thought of in the context of the sales and service teams.
Cience
DECEMBER 1, 2020
Your customers are one of your company’s most important assets. Although new sales are important, smart companies also focus on retention. What Is Customer Retention? Customer retention means keeping the clients you already have. You know how hard it is to get new customers. It’s a must-have.
Engage Selling
JUNE 2, 2018
Smart companies today measure their lead acquisition cost, their marketing costs and their sales cost. But what about the overall cost to serve your customer? That often gets overlooked. And yet that’s precisely where you can see both the risk … Read More »
Sales Hacker
AUGUST 28, 2018
Related: 5 Painful Mistakes That Are Crippling Your Customer’s Buying Experience. In the world of B2B sales, the conventional thinking has become especially stark. Post-sale, the numbers were equally stark. How much are companies leaving on the table when these pre-sale questions go unanswered?
Factor 8
AUGUST 8, 2019
If you’re growing or starting up a team, you’re wise to spend time researching the type of rep that will best suit your sales process, talent pool, and customer preferences. And if you’re researching roles in sales, even better. Let’s dig in – starting with the top of the sales funnel or beginning of the buying process.
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