DiscoverOrg Sales

JUNE 8, 2017

Sales enablement really boils down to how marketing can help make sales more successful, and this can be accomplished through a range of program areas including technology, intelligence, content, analytics, training, and demand generation.

Lead Generation 194

Lead Generation Sales Qualified Lead Marketing Qualified Lead Lead Rank 194

Mereo

NOVEMBER 15, 2023

Is your account management focused on ensuring client satisfaction and client retention? Is your team still focused on professional services post-sale or on client success and onboarding to support the whole product? Recurring revenue and / or SaaS delivery models increase the focus on client retention — not just expansion.

Lead Rank 41

Lead Rank Marketing Commission Retention 41

Zoominfo

AUGUST 31, 2020

Build Loyalty According to HubSpot research, 93% of consumers will be repeat buyers at companies with excellent customer service. Go-to-market plays : Upsell campaigns, Net Promoter Score campaigns, customer referral campaigns, loyalty program rollouts, automated workflows , and customer service surveys.

Ideal Customer Profile 130

Ideal Customer Profile Lead Rank Marketing Loyalty 130

SugarCRM

DECEMBER 20, 2022

Customer Retention and Expansion. Two fantastic ways to leverage CRM data with your ABM program are retention and expansion. Expansion is another area that ABM can be utilized to generate upsell and cross-sell opportunities. Top 5 Ways to Leverage Your CRM Data for ABM. Alignment Around Unified Data.

Account Based Marketing 48

Account Based Marketing CRM Lead Rank Data 48

InsightSquared

JANUARY 29, 2018

What I’ve seen happen is a siloing in data structure and processes for marketing, customer, services, and sales teams. The problem is that you need data that will tell you the entire story in order to optimize your business.

Sales Operations 109

Sales Operations Revenue Scale Demand Generation Agencies 109

Corporate Visions

JULY 18, 2019

If you’re like most companies, you focus the lion’s share of your growth budget on-demand generation and customer acquisition. The majority of companies (58 percent, according to a Corporate Visions survey) see no need to differentiate their messaging between customer acquisition and customer retention/expansion. Why Pay More?

Conversion 80

Conversion Customer Demand Generation Agencies How To 80

Corporate Visions

OCTOBER 13, 2018

Despite this, a Corporate Visions industry survey found that nearly 60 percent of companies don’t feel the need to tell a different story for new customer acquisition versus customer retention/expansion. That’s not good for your growth plans, according to an interesting stat cited in a Harvard Business Review article.

Meeting 67

Meeting Demand Generation Agencies Maximizer Top of Funnel 67

Babette Ten Haken

JUNE 6, 2018

Often, many Opportunities involve specific services, with defined dates, times, locations and specific compensation. When we build a solid referral base, enhanced by social selling and demand generation activities, opportunities come our way. In addition, I reach out to warm Opportunities, as well. is available on Amazon.

Policies 48

Policies Demand Generation Agencies SME Energy 48

Pointclear

OCTOBER 6, 2015

In fact, I would argue that all the broad-based demand generation work many companies are doing is the real distraction if their sales model and growth targets focus on a defined universe of accounts. ABM is “RAD” (helps with Retention, Acquisition and Development)! It's not a distraction.

Account Based Marketing 100

Account Based Marketing Lead Generation Lead Rank Account 100

Hubspot Sales

AUGUST 21, 2023

Ultimately, you want to create a plan that sets the product apart from the competition and generates leads and customer retention. You can create a GTM plan for a new service, a new branch of your company, or even an entirely new business. Create Alignment Alignment is essential when preparing to launch a new product or service.

Paid Content 98

Paid Content Top of Funnel Lead Rank Webinar Metrics 98

Sales and Marketing Management

MAY 14, 2018

In 2017, they unveiled a significant update that added “Target Demand” as the first stage of the revenue management process. This stage shows the foundational need to define a potential market before doing anything else since all of the efficient and creative demand generation in the world will be wasted if the initial targeting is off.

Ideal Customer Profile 204

Ideal Customer Profile Account Based Marketing InsideView Lead Rank 204

InsideSales.com

MARCH 31, 2020

Throughout the buying process for a product or service, sales reps make decisions by following the system established through mapping proper sales work. There are five steps in the sales process: Prospecting – Lead generation happens in this step when sales teams look for possible customers to help work through the sales process.

Sales Process 65

Sales Process Sales Methodology Lead Rank Government 65

The ROI Guy

APRIL 21, 2010

For demand-gen marketing campaigns, compelling value oriented interactive tools is an absolute requirement for today’s frugal and skeptical IT buyers. Empower channel sales with differentiating ROI selling approach and value added ROI services, helping to improve channels sales loyalty, effectiveness, satisfaction and retention.

ROI 40

ROI Campaigns Lead Rank Lead Scoring 40

Product Management University

FEBRUARY 25, 2020

Your portfolio of products and services has value to any organization that does marketing. Demand Generation. Demand generation in a product marketing model usually forces you to be generic in your messaging because your products target buyers across multiple market segments.

Lead Rank 52

Lead Rank Marketing Segment Face-to-face 52

Sales Hacker

JANUARY 6, 2021

With ABM, you spend less time sending half-baked cold outreach emails and more time focusing on customer pain points, budgets, and specialized needs in order to give them the best offer of your product or service. According to MarketingProfs , customer retention rates are 36% higher at companies where sales and marketing are closely aligned.

Account Based Marketing 61

Account Based Marketing Ideal Customer Profile Demand Generation Targets Top of Funnel 61

Sales Hacker

OCTOBER 7, 2021

The best products, services, and ideas are nothing without a way to turn them into currency, and sellers are a big part of making commerce happen. Anne is a principal analyst in the Sales Operations Research Service at Forrester. Find your voice, and choose the product or service you will be selling carefully. Anita Nielsen.

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130

Sales Hacker

DECEMBER 8, 2017

Top Sales Trends & Predictions of 2018: Buyer Side Technology Continues to Disrupt Sales Development & Demand Generation. Focus time, budget, and other resources on fostering customer relationships, support, and retention. Go beyond lead generation and explore channels for cross-selling, up-sells and referrals.

Trends 97

Trends Outsourcing Services Top of Funnel Account Based Marketing 97