Hubspot Sales

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.

Paid Content 98

Paid Content Top of Funnel Lead Rank Webinar Metrics 98

DiscoverOrg Sales

FEBRUARY 21, 2018

Members of DiscoverOrg’s sales and marketing teams attend about 30 events per year. For walk events, we get about 400 leads per walk event, of which half are “hot” (sales accepted) leads. Blog: How to Prospect at Trade Shows: The Ultimate 10-Step Sales and Marketing Checklist. Take notes in between conversations.

Trade Show 174

Trade Show Ideal Customer Profile Prospecting Decision Maker 174

Zoominfo

NOVEMBER 16, 2021

Data-driven decisions are the backbone of any thriving sales or marketing team, shaping strategies and influencing customer and prospect communications on a daily basis. Marketing, sales operations, demand generation , and sales teams will benefit massively from this integration.”

Hubspot 130

Hubspot Data Lead Rank Lead Scoring 130

Hubspot Sales

NOVEMBER 21, 2018

When your unveiling a new product, the last thing you want is to waste time and resources bringing a product to market where or when it’s unnecessary. So, here’s my step-by-step guide to building your own go-to-market strategy using the strategies I’ve implemented to build multiple companies throughout the years.

Paid Content 136

Paid Content Top of Funnel Lead Rank Webinar Metrics 136

Sales Hacker

JANUARY 6, 2021

“ Deploy the marketers! If only sales and marketing were that swashbuckling in real life, right? First of all, this pirate ship is built on account-based marketing (ABM). Every crew member on a ship has a duty to perform, and it’s the same when your sales and marketing teams are aligned.

Account Based Marketing 61

Account Based Marketing Ideal Customer Profile Demand Generation Targets Top of Funnel 61

InsightSquared

OCTOBER 22, 2018

One of the key elements of any successful relationship is communication — and that happens to be a huge factor in successful sales and marketing interactions, too. Sales and marketing usually want to be friends. If you’re starting to recognize the benefits of sales and marketing alignment, you’re not alone.

Marketing 87

Marketing Analytics Lead Rank Lead Scoring 87

InsideSales.com

MARCH 31, 2020

Most sales leaders don’t realize their sales system is actually a collection of multiple processes. These executives may think it’s as straightforward as making a product, marketing it , and then selling it to different market segments. Seven Steps for Sales Process Mapping. Is sales mapping difficult?

Sales Process 65

Sales Process Sales Methodology Lead Rank Government 65

Vengreso

MAY 5, 2022

Your sales team needs more than a slick marketing campaign and a great product or service. There’s a host of other elements that help power the success of your salespeople and that’s what sales enablement is all about. As Mark points out, sales enablement tasks were once called “sales operations.”

Sales Enablement 59

Sales Enablement Lead Rank Sales Operations Demand Generation Agencies 59

Sales Hacker

JANUARY 8, 2018

Maybe… Is it the announcement of new marketing initiatives to support lead generation and demand generation efforts? Often times people think a review of the numbers, new product announcements and marketing plans are good enough. The real issue is how do we help the sales team close more deals ?

How To 96

How To Demand Generation Agencies Coaching Demand Generation 96

Sales Hacker

OCTOBER 7, 2021

Women in sales often have a polarizing experience. We’re often encouraged to hide, toughen up, and bury our emotions. In the Sales Hacker video series Aha Moments , I asked 10 women: “What is one ‘aha moment’ you’ve had in your sales career?”. Your sales career project has ups and downs. Hang Black.

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130

Sales Hacker

DECEMBER 8, 2017

The evolution of Sales & Marketing into Revenue Ops & Customer Ops. Despite all the AI fear mongering, we dug deep to find out what really matters next year – so aside from our own analysis, we asked sales leaders, experts, and top sales reps to predict the top sales trends of 2018.

Trends 96

Trends Outsourcing Services Top of Funnel Account Based Marketing 96

Sales Hacker

OCTOBER 21, 2019

There are tons of roundup articles about top women sales leaders. Most of the time, somebody does a LinkedIn search for “sales leader,” chooses the top 15 profiles with the most followers, and calls it a day. What about the amazing sales leaders who aren’t well-known already? Jill Konrath. Alice Heiman.

Hiring 90

Hiring Top of Funnel Lead Rank Call-back 90

Sales Hacker Training

NOVEMBER 21, 2022

You need to know when to talk and when to shut up. And then, there are inside sales tools… The human element of sales will never go away — that’s a fact. But here’s another fact: sales is HARD! There’s no need to be doing manual tasks anymore like following up on cold emails one by one.

Sales Tools 52

Sales Tools Tools Ideal Customer Profile Lead Rank 52

Sales Hacker

JUNE 12, 2018

Unless your SDRs believe that their manager can do their job better than them, they will not follow their direction. You’re setting yourself for failure because “everyone is doing it that way” If you continue following the status quo, you’ll continue failing. Target your outbound marketing to ice-cold leads.

Scale 74

Scale Hiring Ideal Customer Profile How To 74

Hubspot Sales

JULY 1, 2019

According to Google Trends, interest in account-based sales is steadily rising. But what is account-based sales? An account-based model treats every account like a market of one. Every team -- Sales, Sales Development, Marketing, Customer Success, Finance, Product, Engineering, and the C-suite -- must be aligned.

Ideal Customer Profile 82

Ideal Customer Profile Account Demand Generation Targets Top of Funnel 82

Zoominfo

NOVEMBER 3, 2020

Two years ago, ZoomInfo CEO and Founder Henry Schuck and his then-VP of Sales Operations, Chris Hays, came up with the bold idea to challenge the sales team to convert 100 leads into product demos in one day. It starts with marketing. Demo Day is as much an opportunity for Marketing as it is for Sales.

Lead Rank 246

Lead Rank Marketing Qualified Lead Sales Qualified Lead Lead Scoring 246

Sales Hacker

DECEMBER 17, 2019

This week on the Sales Hacker podcast, we speak with Pete Kazanjy , co-founder of Atrium and author of Founding Sales. As a serial founder, Pete has built up an impressive library of knowledge on scaling businesses and optimizing sales motions. And he’s also the author of a book called Founding Sales.

Scale 52

Scale Hiring Call-back Software 52

Sales Hacker

OCTOBER 15, 2020

Two years ago, ZoomInfo CEO and Founder Henry Schuck and his then-VP of Sales Operations, Chris Hays, came up with the bold idea to challenge the sales team to convert 100 leads into product demos in one day. It starts with marketing. Demo Day is as much an opportunity for Marketing as it is for Sales.

Lead Rank 98

Lead Rank Marketing Qualified Lead Demand Generation Targets Sales Qualified Lead 98