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9 Data-Driven Ways to Use Generative AI for Marketing

Zoominfo

The rapid rise of generative AI has become the most captivating trend in the tech industry today. Prompted by predictions of massive economic impact and the disruption of multiple industries, professionals in many fields are assessing how this new breed of AI tools will complement and complicate their working lives.

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Conversational Marketing: How Chat Can Turn Visitors into Buyers

Zoominfo

Online chat tools are a cornerstone of this approach, more broadly known as conversational marketing. Conversational marketing is an audience engagement channel that lets buyers and sellers communicate in real time, using tools such as live chat, chatbots, voice bots, and audio conversations. Start a conversation.

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The Comprehensive Guide to Consolidating Your Marketing Tech Stack

Zoominfo

In 2011, Scott Brinker compiled the first of many marketing technology “Supergraphics,” illustrating the rapid growth of companies supplying digital marketing tools. “We’re in a time of uncertainty,” says Hussam AlMukhtar, senior director of demand generation at ZoomInfo. What is a Marketing Technology Stack?

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Do you have the Right Marketing Team for Customer Acquisition?

SBI Growth

Few marketing teams of $100M+ companies are built for modern demand generation. Building World-class Lead Generation programs begins with assessing current state. This involves both demand generation best practices and Talent Management. Download the Demand Generation team assessment tool here.

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The Biggest Mistake a Marketing Leader Can Make in 2013

SBI Growth

These agencies claim benefits of having a team of highly trained and college educated writers. Internal resources are the hidden gem that can be leveraged and trained to produce the content that buyers seek. Using a content grader tool like this one below (Free to our readers) will focus your team on producing continuous great content.

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How to Drive Sales in 2014 with Content Marketing

SBI Growth

When trained and armed with the battle-tested tools, an Internal Content Marketing team can produce high quality demand generation content consistently. Sign up for SBI’s annual research study review here and learn how world class companies are producing this content. It’s in a sense, a new capability in your team.

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The CMO’s Guide to Driving Impact in Year 1

SBI Growth

Validate expert panel suggestions through the lens of audience research. Role of Marketing: Training and quick reference guidance on social selling best practices. BPM’s are a sales tool that maps the decision-making process used to purchase a product or service. These three buyer-centered tools work in concert together.