DiscoverOrg Sales
JUNE 8, 2017
I’ve been involved in sales enablement and lead generation since the term was just getting popularized in the B2B tech sector around 2006. And more than ten years later, the definition of what sales enablement actually is has yet to be nailed down. Process-oriented sales enablement.
Highspot
FEBRUARY 29, 2024
Content Marketing and Communications Specialist Responsibilities: Creates compelling content for marketing materials, sales collateral, and communication channels. Demand Generation Specialist Responsibilities: Focuses on lead generation and creating demand for the product.
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BrainShark
NOVEMBER 22, 2013
The power of video allows companies to tell their unique story and communicate their value proposition in a way that grabs attention and ensures greater retention – both for prospects and for salespeople.
Sales Hacker
MAY 6, 2021
This includes roles that are complementary to sales like renewals, customer success, and solution engineering. The mandate of a VP of Sales is to maximize the organization’s revenue bookings, renewals, and retention by maintaining control of the entire deal pipeline, from SQL to proposal to negotiation, to commit, to close.
Corporate Visions
JULY 18, 2019
If you’re like most companies, you focus the lion’s share of your growth budget on-demand generation and customer acquisition. But the sale isn’t over just because your prospect becomes a customer. Tailor Your Sales and Marketing Messaging for Customer Expansion. eBooks for Marketing and Sales Enablement.
Corporate Visions
MAY 22, 2019
Tap into the Potential of Customer Retention and Expansion. Most sales and marketing teams spend the majority of their budgets and effort on customer acquisition and demand generation. Clearly, customer retention and expansion are highly underrated yet powerful growth engines within your company.
Corporate Visions
OCTOBER 13, 2018
Despite this, a Corporate Visions industry survey found that nearly 60 percent of companies don’t feel the need to tell a different story for new customer acquisition versus customer retention/expansion. What sales kickoff isn’t about maximizing profitability?
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