Lead Routing: The Critical Process for Go-to-Market Revenue Growth
Zoominfo
JULY 5, 2022
A modern routing strategy that’s built for revenue growth includes three main elements: Integrated account-based selling tools The ability to route any object (e.g. Traits, actions, demographic information, and prospect criteria are used to determine how likely a lead is to buy. The higher the possibility, the higher the lead score.
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