Something in Common: The Key to Connecting with Your Sales Prospects
No More Cold Calling
MAY 19, 2015
I’ve often called these types of connections “ affinity networks ”—meaning our natural, cultural, geographic, or special-interest connections that can lead to new and increased sales. For example, in the U.S., The Death of Small Talk When it comes to research, social media is the best thing that’s ever happened to sales.
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