Something in Common: The Key to Connecting with Your Sales Prospects
No More Cold Calling
MAY 19, 2015
This automatically opens up conversations about where we were born, what years we were born (not telling mine), and how we got from our birthplaces to where we are now. Think about people you know, with whom you share the same cultural background or who grew up in the same area. Personal connections couldn’t be more important in sales.
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