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How Leaders Can Use Storytelling to Activate Empathy

The Center for Sales Strategy

“Could a greater miracle take place than for us to look through each other’s eyes for an instant?” — Henry David Thoreau. Storytelling has been around for thousands of years, and there are many parables, fables, and legends that we share as a collective society.

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Bridging the Gap Between Likability and Trust in Sales

Janek Performance Group

While likability can be a huge plus in sales, it’s not the only reason buyers buy. Of course, likability can be a part of trust. Of course, likability can be a part of trust. This tunnel vision can hurt. They can see through sellers who want to be liked. And they can distinguish the likeable from the trustworthy.

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Sales is Storytelling. Marketing is Storytelling. Business is Storytelling.

Sales and Marketing Management

Whether it’s this year, 10 years from now or 100 years from now, a marketer’s success or failure will come down to one crucial skill: the ability to be an engaging and persuasive storyteller,” stated Amit Bivas, head of marketing at Optimove, makers of software that collects data to enhance customer relationships. But where to begin?

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Closing Sales Training: Seal the Deal Every Time

Highspot

But here’s the good news: there are proven strategies and techniques that can turn the tide to your favor. Read on to discover how reps can confidently approach each closing conversation with closing sales training that works. What is Sales Closing and Why Is It Important How Does the Sales Closing Process Work?

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How to Create the Best Sales Kickoff (SKO)

Zoominfo

Or worse, a bad sales kickoff can become an interminable slog featuring presentation after presentation that bores employees to tears. How to Create a Great Sales Kickoff. Set an agenda with actionable tips that can be implemented on Monday morning. Use data-driven content. How do we achieve these goals?

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Is That Sales Rep a Robot? 8 Tell-Tale Signs You're Talking to AI [+Why Human Reps Are Still Necessary]

Hubspot Sales

Table of Contents AI Sales Reps Today Examples of AI Sales Reps How to Tell If You’re Taking to an AI Rep When (and Why) Human Reps Are Still Necessary AI Sales Reps Today Sales professionals have traditionally relied on personal interaction to close deals, making it easy to be skeptical of AI's role in this field.

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The Sales Kickoff Blueprint: Learning, Culture, Celebration

DiscoverOrg Sales

How to create a great sales kickoff: Identify specific goals and a focus of the SKO. Set an agenda with skills that can be used Monday mornin. Before we pick a theme for our SKO or any of the fun stuff, we think about what goals and outcomes we want to get out of SKO: How do we achieve them? Ensure content is data driven.

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