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7 tips to improve your cold calling and lead generation

Markempa - Inside Sales

In spite of the fact that in the past pushy salespeople and poorly trained marketers have tarnished the image of the phone, I still believe that smart cold calling is still a very useful lead generation tool. However, to ensure success, cold-calling needs to be part of a holistic lead generation strategy.

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How and Why You Should Transition from Field to Inside Sales

Hubspot Sales

It’s time to face this new reality and reengineer our sales environments to exploit the spoils of it! Why Inside Sales is Outpacing Field Sales. Sales used to be something that happened "out there" — in the field. Fifty years ago, when the modern sales function evolved, customers were "out there."

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10 Reasons to Outsource Your Lead Generation

MarketJoy

Lead generation software are automated and save lots of time by reducing manual work, but the accuracy of ready to buy leads is very low. Only about 5% of marketers make use of a full-featured marketing automation solution for lead generation as per the estimation of Jeff Ernst of Forrester Research, Inc.

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Navigating Using SDRs When Selling Into HR: Insights, Strategies and HR Case Study

OutboundView

Selling to HR and have an inside sales function or are considering an inside sales function? When they’re working, it’s an amazing engine bringing new talent into the organizations and deals into the sales pipeline. Budgets that were once available for inside sales teams have diminished.

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Are You Solving The Wrong Problem?

SBI Growth

If I promote two A player reps what does that do to my field productivity? Should I invest more in Inside Sales because they are less expensive or will my customers reject the notion of a virtual resource? For example, in the example above, you may recognize that Lead Generation is a massive gap. Enough said.

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How to Automate Your Follow-up Emails

Hubspot Sales

They’re also essential to your sales operation. Fifty percent of all sales happen after the fifth follow-up attempt, according to Inside Sales. If your follow-up email is looking for feedback or to share an offer, consider the promotion template. Alt: followup email automation, promotion template.

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How to Build a Sales and Marketing Database from Scratch

Zoominfo

Will you be building an inside sales team? Will your outside sales team use the data? Is this for outbound marketing, direct email, or event promotion ? Consider: Who will be using the initial data? Are you building a list for a specific campaign or event? How will you use the data? Or are you just building a list?