Sales Lead Management Leads to a Lower Cost of Sales
Pointclear
APRIL 7, 2015
“Cost of sales is determined by a lot of things,” Jake said, “But lead management isn’t one of them.” And with that the sales manager slapped the table with his hand to emphasize his words. By taking Jake in a circle we showed that inquiries will be graded and qualified by marketing and then given to sales reps.
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