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Your 2014 Marketing Budget Roadmap

SBI Growth

By signing up, you will get a copy of our Marketing Spend Assessment tool and Best Practice. There are way too many budgets that include bloated dollars for things like trade shows, promotion, sponsorships and advertising. Ask yourself, how many actual real opportunities came from a trade show.

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10 Ways to Generate More Quality Leads for Your Logistics Pipeline

Pipeline

Lead evaluation: not every lead is worth pursuing. The best way here is to opt for reliable logistics CRM software with lead management features. Train your reps to understand a lead’s challenge and offer solutions accordingly. Research shows 68% effectiveness in B2B demand generation.

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How automation helps nurture and manage leads

Apptivo

Use surveys to nurture leads and customers. Scale lead nurturing and lead management with Apptivo CRM. Thankfully, lead management automation has some built-in magic. But by integrating lead sources with lead management platforms, automation allows businesses to streamline lead generating activities.

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When Was Sales Not Social?

Score More Sales

We have always had to communicate with potential buyers, ask for referrals, work trade shows, and advertise / market for new business. The big change now is the tools and technology. Unless you can show me an immediate benefit, why should I change? 10 tools and technologies to be most helpful.

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Can HR Avoid a Pay War Between Sales and Marketing in 2013?

SBI Growth

Best-in-class Lead Management programs provide sales with more than 50% of all leads. A post by my colleague Vince Koehler explores ownership of the Lead Management function. For example, Marketing may take money from ineffective trade show spending. Sign up now and you’ll receive many useful tools.

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For LinkedIn holdouts – 30 Day Action Challenge

Score More Sales

The biggest reasons that you should be on LinkedIn now if you are in sales or in a company that sells products or services are: Your LinkedIn profile acts like an “on-line” trade show booth – 365 days a year, 24 hours a day, 7 days a week. You will be in the company of 260 million or more colleagues (with 84 million in the U.S.

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Maximizing Profits: Best Way to Track Sales Leads

LeadFuze

Whether you’re a seasoned sales professional or an emerging entrepreneur, understanding the best way to track sales leads is critical for your business success. With countless businesses vying for consumer attention, how can you ensure that your lead tracking strategies stand out?