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From the Switchboard to Social Media: A Brief History of Customer Service

Sales and Marketing Management

Smart companies saw the possibilities of cyber customer service from the beginning, and jumped right on that bandwagon. It was a huge leap forward for CS-kind, but email was about to be eclipsed by social media. Don’t @ Me.

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Get It Together! Marketing and Sales Collaboration That WORKS

The Pipeline

Sales and marketing teams also had unique silos. This is especially true of sales and marketing departments. Sales teams fail to see the value in marketing, while marketers see salesmen as lazy. Sales and Marketing Don’t Have to Go Head to Head. It’s costing them money.

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4 Trends Shaping B2B Marketing in 2011

Pointclear

As an editor and marketer, I spend a lot of time thinking about the “how to”—in other words, how to translate the best and more interesting marketing ideas into truly actionable steps for organizations looking to grow their business. Social media = Lots of room for improvement. Wiley, 2011).

Trends 180
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Outbound Sales vs. Inbound Sales: How to Win Big With Each Strategy

Crunchbase

Any company involved in selling needs to decide where to center its efforts: outbound or inbound sales. Balancing outbound selling and inbound selling will enable you to prep your sales team to deliver the right strategies at the right moment. What are outbound sales? What are inbound sales?

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26 CRM Techniques and Strategies for Customer Retention

Cience

Your customers are one of your company’s most important assets. Although new sales are important, smart companies also focus on retention. Source: Bain & Company. Social media makes it so easy for customers to speak their minds. When your customers do engage, your company should engage right back.

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The Different Inside Sales Roles Explained

Factor 8

If you’re growing or starting up a team, you’re wise to spend time researching the type of rep that will best suit your sales process, talent pool, and customer preferences. And if you’re researching roles in sales, even better. Let’s dig in – starting with the top of the sales funnel or beginning of the buying process.

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Forget B2B vs. B2C – Long Live B2P Sales & Marketing

Zoominfo

These classifications provide the building blocks at a company’s inception, as they broadly define a brand’s audience and target market. But, in the rapidly changing sales and marketing landscape, it’s important to challenge the status quo. Enter, B2P (business-to-person) sales and marketing.

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