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From the Switchboard to Social Media: A Brief History of Customer Service

Sales and Marketing Management

Smart companies saw the possibilities of cyber customer service from the beginning, and jumped right on that bandwagon. It was a huge leap forward for CS-kind, but email was about to be eclipsed by social media. Don’t @ Me.

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Get It Together! Marketing and Sales Collaboration That WORKS

The Pipeline

Sales and marketing teams also had unique silos. This is especially true of sales and marketing departments. Sales teams fail to see the value in marketing, while marketers see salesmen as lazy. Sales and Marketing Don’t Have to Go Head to Head. All this bickering is stealing from your company’s bottom line.

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Outbound Sales vs. Inbound Sales: How to Win Big With Each Strategy

Crunchbase

Any company involved in selling needs to decide where to center its efforts: outbound or inbound sales. Balancing outbound selling and inbound selling will enable you to prep your sales team to deliver the right strategies at the right moment. What are outbound sales? What are inbound sales?

Inbound 52
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26 CRM Techniques and Strategies for Customer Retention

Cience

Your customers are one of your company’s most important assets. Although new sales are important, smart companies also focus on retention. Source: Bain & Company. Social media makes it so easy for customers to speak their minds. When your customers do engage, your company should engage right back.

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4 Trends Shaping B2B Marketing in 2011

Pointclear

Social media = Lots of room for improvement. A mere 12% of business executives say their companies are using social media effectively, according to a recent study by Harvard Business Review Analytic Services. Social media is like baseball, says Brian Watkins, Social Media Manager of Adobe. Why is that?

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The Different Inside Sales Roles Explained

Factor 8

If you’re growing or starting up a team, you’re wise to spend time researching the type of rep that will best suit your sales process, talent pool, and customer preferences. And if you’re researching roles in sales, even better. Let’s dig in – starting with the top of the sales funnel or beginning of the buying process.

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Customers From Hell – Top 4 Tips for Handling

Klozers

Customers From Hell can cost your business dearly if they choose to use the internet and Social Media to promote their stories of discontent. Lastly if you have found this post useful please hit the Social Media share button of your choice and also choose to follow us. Sales Techniques' – See more at: [link].