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From the Switchboard to Social Media: A Brief History of Customer Service

Sales and Marketing Management

Smart companies saw the possibilities of cyber customer service from the beginning, and jumped right on that bandwagon. It was a huge leap forward for CS-kind, but email was about to be eclipsed by social media. Don’t @ Me.

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4 Trends Shaping B2B Marketing in 2011

Pointclear

As an editor and marketer, I spend a lot of time thinking about the “how to”—in other words, how to translate the best and more interesting marketing ideas into truly actionable steps for organizations looking to grow their business. Social media = Lots of room for improvement. Wiley, 2011).

Trends 180
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26 CRM Techniques and Strategies for Customer Retention

Cience

Your customers are one of your company’s most important assets. Although new sales are important, smart companies also focus on retention. Customer retention drives increased profitability in many ways, including: Better Conversion Rates Fewer Marketing Requirements Scope for Improvement Lower Operating Costs Increased Sales.

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Outbound Sales vs. Inbound Sales: How to Win Big With Each Strategy

Crunchbase

In the outbound selling arena, your team will be making first contact with leads using techniques such as email marketing, social selling and cold calling. However, the primary difference between outbound and inbound sales for companies is where the lead originated. An inbound sale begins with the prospect reaching out to your company.

Inbound 52
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Forget B2B vs. B2C – Long Live B2P Sales & Marketing

Zoominfo

These classifications provide the building blocks at a company’s inception, as they broadly define a brand’s audience and target market. But, in the rapidly changing sales and marketing landscape, it’s important to challenge the status quo. Enter, B2P (business-to-person) sales and marketing.

B2C 182
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Customers From Hell – Top 4 Tips for Handling

Klozers

Customers From Hell can cost your business dearly if they choose to use the internet and Social Media to promote their stories of discontent. There are a number of great Customer Relationship Management (CRM) tools on the market and you absolutely must have one if you want to avoid Customers From Hell.

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Forget B2B vs. B2C: Long Live B2P Sales & Marketing

Zoominfo

These classifications provide the building blocks at a company’s inception, as they broadly define a brand’s audience and target market. But, in the rapidly changing sales and marketing landscape, it’s important to challenge the status quo. Enter, B2P (business-to-person) sales and marketing.

B2C 100