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From the Switchboard to Social Media: A Brief History of Customer Service

Sales and Marketing Management

Smart companies saw the possibilities of cyber customer service from the beginning, and jumped right on that bandwagon. It was a huge leap forward for CS-kind, but email was about to be eclipsed by social media. Don’t @ Me.

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RIP: Sales Training

SBI Growth

Train them how to use social media to prospect. Smart companies use delivery tools like: Pod casts. But quickly get them comfortable with new delivery and media teaching methods. Their self-directed buying has them already solving their problem before you show up. Content needs to be written with the buyer in mind.

Training 302
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Drowning In Information, But Where’s The Knowledge Or Insight

Partners in Excellence

This morning, it was helpful as I spoke to a client/friend, I knew his company had just closed on an acquisition–something he’d been deeply involved in. I just got my first “SMART Company Brief” from DecisionLink. I got extra credit points in the call by congratulating him on the acquisition.

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26 CRM Techniques and Strategies for Customer Retention

Cience

Your customers are one of your company’s most important assets. Although new sales are important, smart companies also focus on retention. The CRM: A Key Customer Retention Tool. Make it easy for your customers to succeed by providing the tools they need to hit the ground running. What Is Customer Retention?

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Top 5 Hiring Trends for 2020!

Pipeliner

As the newest generation (born between 1995–2015) comfortably settles into its 20s, hiring managers have begun understanding its potential, talent, technological insight, and social media expertise in its entirety. This two-pronged evaluation pays off in increased retention and benefits both the company as well as the employees.

Hiring 98
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4 Trends Shaping B2B Marketing in 2011

Pointclear

Social media = Lots of room for improvement. It’s true that B2B marketers are embracing social tools as a way to both connect with customers and grow their businesses. A mere 12% of business executives say their companies are using social media effectively, according to a recent study by Harvard Business Review Analytic Services.

Trends 180
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Outbound Sales vs. Inbound Sales: How to Win Big With Each Strategy

Crunchbase

However, the primary difference between outbound and inbound sales for companies is where the lead originated. An inbound sale begins with the prospect reaching out to your company. They want to know more information, connect with you on social media, or are already confident they are ready to make a purchase.

Inbound 52