No More Cold Calling
JUNE 29, 2023
For nearly three decades, my sole focus has been helping growing companies leverage referrals to drive revenue. Everyone agrees that referrals are the best source of new business. Referrals have an average conversion rate of more than 50 percent (most say it’s closer to 70 percent) and an increased ratio of qualified opportunities.
Sales and Marketing Management
OCTOBER 9, 2020
Author: Matt Kamp For B2B sales teams, referrals are worth their weight in gold. In fact, most companies experience close rates of 10% to 30% from most lead sources, while referral-based sales tend to close at 50% to 70%. If you want to secure valuable partnerships to generate referrals, you have to take a strategic approach.
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No More Cold Calling
OCTOBER 27, 2020
What do the following have in common: Referrals, Meetings, Minimal Marketing, and Maximum Impact? Get the referral, get the meeting. You’ve heard me say that many times, but it’s now come to life—with a provocative addition from my colleague Sonia Dumas, who says “ Marketing is Minimal, Impact is Maximum.”
No More Cold Calling
APRIL 30, 2020
Watch the webinar, take notes, and let me know one action you will take … immediately. They cut advertising, travel, training, marketing, and discretionary expense line items. They take an internal focus, instead of recognizing that lead generation—referral lead generation in particular—is their ticket to the C-Suite.
Speaker: Ruth Stevens, President of eMarketing Strategy
As a B2B marketer, lead generation is likely your Job One. But guess what: It’s after the sales team has gotten into the act where marketing can have an even bigger impact on results. During this webinar, you’ll learn: The nature of the buying group and how to reach the individual members.
No More Cold Calling
FEBRUARY 25, 2018
A referral introduction guarantees you score almost every meeting in one call, and you convert prospects to clients well more than 50 percent of the time. In most organizations, referrals are happenstance, because salespeople only occasionally think to ask for a referral. The Shocking Secret to Make Asking for Referrals Easier.
No More Cold Calling
JANUARY 18, 2018
Let’s set the record straight: You can’t depend solely on referrals to fill your pipeline. As you probably know by now, my point of view is that referral selling is the most powerful account based sales development strategy, and it’s the only effective use of salespeople’s time. That’s not asking for referrals.
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