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Enterprise Marketing Strategy: 3 Challenges to Avoid as You Scale

Zoominfo

How do you scale your marketing strategy to enterprise-level and keep leads flowing into your funnel? An SMB digital marketing strategy , meanwhile, will typically focus on a customer base that best fits the product or service rather than exponential growth. . What Is an Enterprise Marketing Strategy? Personalize at scale.

Scale 189
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Enterprise Marketing Strategy: 3 Challenges to Avoid as You Scale

Zoominfo

How do you scale your marketing strategy to enterprise-level and keep leads flowing into your funnel? An SMB digital marketing strategy, meanwhile, will typically focus on a customer base that best fits the product or service rather than exponential growth. What Is an Enterprise Marketing Strategy?

Scale 130
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Why Your Professional Expiration Date is Out of Sync and What to Do

Babette Ten Haken

Taken within that context, professional expiration dates are not just a human resource responsibility. The average tenure of a CMO (Chief Marketing Officer) is anywhere from 18 months to a little over 4 years compared to the rest of the C-Suite, averaging around 5 years. is available on Amazon. Image source: Fotolia.

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Why Customer Micro Experience Specialists impact Customer Retention

Babette Ten Haken

This phrase often refers to business-to-consumer (B2C) marketing activities, including retail spaces created for specific customer niches. Often, these specialists serve as behind-the-scenes resources for your customers, delivering extraordinary service and remarkable outcomes. is available on Amazon. Image source: iStock.

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What Is The Right Structure For Your B2B Marketing Team?

Zoominfo

Putting together a B2B marketing team kind of feels like assembling a superhero group. An essential step towards building this powerful pack is recognizing which areas in your marketing structure currently come up short. to marketing team structure. Marketing team structure by audience segments.

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Shaping Change – Trend Management in Practice

The Center for Sales Strategy

Which software is used for trend management? The results show that both large corporations and also small and medium-sized enterprises (SME) are fully aware of the relevance of trend management for business operations. Which software is used for trend management? How do companies assess and document trends?

Trends 48
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What Is The Right Structure For Your B2B Marketing Team?

Zoominfo

Putting together a B2B marketing team kind of feels like assembling a superhero group. An essential step towards building this powerful pack is recognizing which areas in your marketing structure currently come up short. to marketing team structure. The concept mostly lends itself to larger enterprise marketing teams.