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The Future of Sales: Navigating Change with Next-Gen Tools and Intent Data

SugarCRM

The game has changed, with more and more buyers doing research outside the typical sales process. Add in economic ups and downs, and you’ve got a real sales rollercoaster. So, what’s happening? Sales intelligence tools! Intent data is a powerful tool to identify buying groups that have not contacted sales.

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Navigating the Road Ahead: Challenges and Opportunities for UK Manufacturers in 2024

SugarCRM

As they look ahead to the upcoming year, recent PwC research shows that more than half of UK manufacturers are gearing up to introduce new products, with more than a quarter (27.3%) hoping to explore uncharted territory and expand into new markets. However, the path forward is not without its challenges.

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Better Together: IoT and CRM for the Manufacturing Industry

SugarCRM

IoT and CRM: Better Together IoT is the connection of devices via the internet, while CRM is the collection of customer data through data mining with the purpose of providing useful insight into customer behavior for marketing and sales purposes. Together, companies can: Control, analyze and optimize marketing nurtures in real-time.

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What Is Geo-Mapping Software And How Can I Use it With my CRM?

SugarCRM

Your sales reps need the right tools to better plan and manage their workload. Sometimes, this can come as sales automation software, other times, like CRM tools, but regardless of the platform, they’ll need the insights a geo-mapping software can offer. Behavioral targeting through localization marketing and demographics information.

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Achieving Ideal Sales Velocity With Sugar

SugarCRM

The ability to track, report, and influence the sales and marketing funnel is what sets apart proficient sales and marketing organizations from those with a strategy built on hope. That’s when sales velocity becomes your best friend. What is Sales Velocity? The average length of the sales cycle.

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5 Core Lead Management Features Your CRM Needs

SugarCRM

Our previous blog post discussed the core CRM features for sales automation. Although, traditionally, lead management is associated with lead generation, this blog post will mainly focus on how lead management features inside a CRM can break down siloes and create marketing and sales alignment within an organization.

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8 Ways Modern CRM is Reshaping The Manufacturing Industry

SugarCRM

Ensuring Customer Retention and Expansion by Delivering Seamless CX Across Marketing, Sales, and Service Manufacturers are often mature businesses that generate the bulk of their revenue from repeat purchases from existing customers. It is not only sellers and marketers that maintain relationships with customers.