Pharmaceuticals ROI Sales Tools 
Pipeliner
APRIL 17, 2021
In this Expert Insight Interview, Wanda Toro Turini discusses her invention — Ketch, and how to boost the impact and the ROI of every appearance. Why Ketch is a useful tool. Prior to being an entrepreneur, Wanda was involved in sales and marketing in the pharmaceutical industry for a long time. How to generate more leads.
Allego
AUGUST 24, 2017
Second in a series of posts about the ROI of sales training. We need to close the gap between the tremendous value sales training teams deliver, and the persistent perception that sales training sucks. We must also more rigorously assess the business value that sales training creates. None that I know.
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DiscoverOrg Sales
DECEMBER 18, 2018
You might recognize the most-prospected-to companies of 2018, according to DiscoverOrg’s database, as household names – but that’s not why savvy sales and marketing professionals have been pitching to them. When you understand the types of events that precede spending, you can look for them in the future. FinancialServices.
The ROI Guy
FEBRUARY 27, 2019
Tad Travis, a Director in Gartner Research, is responsible for the CRM sales research agenda. Tad cut his teeth in pharmaceutical sales enablement before joining Salesforce, so he knows his stuff on both the demand and supply side.
Increase Sales
FEBRUARY 8, 2012
You can be out there connecting, sharing information and tweeting to your heart’s content, and never see one red penny of ROI. What are they doing that leads to new clients and closed sales? Start with Goals and a Plan for Your Content Marketing ROI. What listening tools will you implement to track brand awareness?
DiscoverOrg Sales
JUNE 6, 2017
The debate within sales right now is whether cold-calling works. As a Senior Sales Development Representative (Sr. Hyper-personalized cold emails are a main tenant of account-based sales development (ABSD), but they’re not appropriate all the time. When is cold email appropriate? When can’t get your target on the phone.
The ROI Guy
SEPTEMBER 13, 2013
I recently had the opportunity to interview Dario Prolio from leading sales training and performance management firm Richardson. Here is an abstract from that webcast interview session ( click here to access the recording ): #1 Issue – Inability for Sales to communicate value messaging? After all, this is what your customers are doing.
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