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The Right Cadence Creates a New Lead with a $1 Billion Healthcare System

Pointclear

One of PointClear’s business development representatives, working on behalf of a global software company, made 11 touches (calls, voicemails and emails) and his persistence paid off. Following is how we build a cadence for a client: Execution Strategy. As an example, PointClear targets two contacts within each account location.

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PowerViews with Craig Rosenberg: Growth Hacks & Consumerized B2B Software

Pointclear

So for me, it’s let’s figure out who we want to talk to, let’s go talk to them, and let’s create an inbound marketing and content strategy that allows them to continue to interact with us. Concluding Thoughts: Consumerized B2B Software & the Resurgence of Field Sales.

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Demand Generation Strategies & Lead Management Processes First

Pointclear

Lack of clarity and erroneous assumptions about demand generation, lead management and marketing automation are effectively addressed in two recent Software Advice whiteboard videos by Carlos Hidalgo, CEO, Annuitas Group , and Executive Director, Marketing Automation Institute. Nonexistent lead management processes.

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What is Inside Sales (And Why Do You Need It?)

DialSource

At this point, there is no more discussion about inside sales vs outside sales and which is more optimal in terms of a company’s growth strategy. . Based on these different approaches, these models impact variables such as scheduling, software use, sales environment, etc. This is the next normal. As stated by Tom Siebel, CEO of C3.ai,

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Sales Lead Management Association Honors

SBI

They assist with implementation strategy, productivity & performance initiatives, processes, technology and tools. Bob Apollo – Inflexion Point Strategy Partners. Dan McDade – Pointclear. This year Trish Bertuzzi and founder of The Bridge Group, nominated yours truly for consideration. Thank you Trish!

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Beyond Financials: VC & IPO Due Diligence on Sales & Marketing Metrics

Pointclear

The two groups of characteristics speak to a question posed in Lauren’s article, “Why do you need that much money to build a software company?” Frequent and rapid new competitor product introductions.

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What is Value Selling and How to Generate Leads in Companies that Buy Value

Pointclear

Value selling is PointClear's bread and butter. If you say, “ Mr. Smith, we would like you to upgrade to our gold support agreement - you will receive earlier notification of software upgrades ,” the usual response will be, “ We don’t need them. ” I practice it every day in my role as lead salesperson for the company. (We

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