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6 Things Good Lead Generation Vendors Do Right (That You May Be Doing Wrong)

Pointclear

(One client has retained PointClear at three different companies because our relationship jelled when I mentioned I had researched his passion for a medical condition he’d survived). ESTABLISH CADENCE: Do you have a multi-touch, multi-media, multi-cycle strategy in place to multiply your lead-generation efforts?

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The Right Cadence Creates a New Lead with a $1 Billion Healthcare System

Pointclear

Following is how we build a cadence for a client: Execution Strategy. As an example, PointClear targets two contacts within each account location. While the table above shows the cadence used to disposition a particular contact, the table below shows the production estimation of a PointClear business development associate.

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Lies, damned lies, and statistics

Sales 2.0

Nice post today on the Pipeliner CRM blog from that smart man Dan McDade of Pointclear about how you should not buy into the proposition that waiting for your prospects is the right sales strategy.

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Good Reads for B2B Marketing - 6 Marketing Trends to Watch in 2013

Pointclear

The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. Whether you’re just starting out or a seasoned blogger these five components are an essential part of a successful blog strategy. Running A Successful Business Blog: Why It Pays to Post. Via Feedblitz.

Trends 200
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Parallels: Social Manufacturing & Outsourcing Manufacturing Lead Generation

Pointclear

In fact, there are advantages similar to those of Kenandy’s cloud strategy in that PointClear’s outsourced services can accelerate lead time-to-delivery and reduce the need for internal marketing and sales groups to invest in lead generation, lead qualification and lead nurturing infrastructure.

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5 (doable) ways to drive revenue growth now

Pointclear

PointClear has proven methods for driving sales—and they’re discussed in detail in a white paper available for download now. Looking for a simple and seemingly magical solution to a complicated problem of growing revenue? You’ve come to the wrong place. But, if you’re seeking real answers to this age-old question, we have something for you.

Revenue 170
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Good Reads for B2B Marketing - Are You Achieving High Performance Marketing?

Pointclear

The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. Content Marketing Strategy: Lessons from Good (and Bad) Comedy. Practice the tactics outlined in this article to create a solid content strategy. High Performance Marketing: It’s Not What You Think.