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Statistics to Prove B2B Sales Can Benefit from Social Selling

The Center for Sales Strategy

Even though using social media to sell has been widely adopted in many industries, the 2019 Media Sales Report revealed that social selling is currently more hype than reality. Only 12% of sales managers surveyed saying their salespeople are using social media effectively to set appointments with prospects.

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The Beginner’s Guide to a Data-Driven Sales Strategy

Zoominfo

The importance of data cannot be understated in the modern sales landscape. Now, data and analytics reign supreme when it comes to running a successful sales organization. Maybe you’re new to data-driven sales, or maybe you just need to brush up on how to leverage data as part of your sales strategy.

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June 2018 B2B Blog Post Round-Up

Zoominfo

Welcome to our June B2B Blog Post Round-Up—a series where we highlight the great work our writers contribute to some of our favorite publications. 4 Lessons ZoomInfo Learned From Their Own ABM Campaign. I think we can all agree—ABM has proven to be more than just an industry buzzword or passing phase. Let’s jump right in!

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A Comprehensive Guide to the SaaS Sales Process

Crunchbase

In fact, recent statistics show that the SaaS market has reached an estimated market north of $145.5 But despite its widespread appeal, SaaS isn’t just selling software like you’d once have sold a loaf of bread. Behind these impressive figures lie a range of highly methodical, highly strategic SaaS sales processes.

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Marketing Attribution: The Beginner’s Guide for B2B

Zoominfo

The modern B2B customer journey is more complex and multilayered than ever before. In a prospect’s path to become a customer, they often engage in numerous digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. Enter: Marketing attribution.

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Exclusive Q&A: Neal Schaffer and Rutgers Business School Launch Social Selling Program

Tenfold

When discussing digital transformation, it’s impossible not to discuss social selling and its impact on the sales cycle. Marketing and sales automation tools have made it possible to reach hundreds, if not thousands, of potential buyers instantly. Schaffer is one of the World’s best social media strategists.

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How to Implement Account-Based Marketing and Why You Should

Crunchbase

Imagine your marketing and sales team working in tandem, seamlessly pursuing and closing on the kinds of businesses your company exists to serve. The benefits of ABM An introduction to ABM strategies How to determine if ABM is right for your business. Sales and marketing alignment. Search less. Close more.