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How to use the marketing flywheel method to supercharge your business

Nutshell

Sales and marketing professionals are constantly slinging around new buzzwords, complex terms, and confusing abbreviations. Well, here’s another important term for you to memorize: the marketing flywheel. Well, here’s another important term for you to memorize: the marketing flywheel. What Is a Marketing Flywheel?

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Not the “R” Word Again…

No More Cold Calling

What a roller coaster—this up and down economy—2001, 2002, then the Recession of 2008-09. The same “8 Killer Steps” that I talked about in 2001, 2002, and again in 2008 and 2009 still apply! Broaden Your Perspective/Narrow Your Focus: Is your sales and marketing focus working? Start the conversation, finish ahead.

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This Is What Has Made B2B Sales More Challenging

Anthony Iannarino

Not too long ago, people believed the most significant changes in business-to-business sales were the internet and the social channels. One of the results of globalization, cheap money, the glamorization of entrepreneurship , and low barriers of entry into markets is the increasing number of choices available to businesses and consumers.

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SMS sales: How B2B sellers can close more deals with text messages

Nutshell

Learn to leverage this underrated communication channel, and SMS sales just might become the secret weapon in your selling arsenal. Because of this, texting is viewed differently than other text-based communication channels like email. Both of these sales channels still have their place! Use an SMS Sales Tool.

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Choosing the Right Sales Metrics for Management

SalesLoft

Concur, one of the oldest SaaS companies , only moved from selling CD-ROMs and traditional on-premise software licenses to a SaaS model in 2001. It became both economically feasible and technically possible to set up an inside sales team to sell to mid-market and SMB customers. Other selling motions will have a similar formula.

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Tom Pisello: The ROI Guy: Social Media ROI a Requirement for 2011

The ROI Guy

Rising dramatically for 2011 is the quantification of conversion and revenue as a result of social media efforts. The majority of CMOs still don’t know what the ROI is of their social media efforts, with the majority of respondents indicating that they were not getting an ROI or did not know the ROI from various campaigns and channels.

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The ultimate sales guide to setting and discussing pricing

OnePageCRM

measure the traffic to your offer and the conversion rate (Google Analytics). Then plot conversion rate against price and you will have the price elasticity of your product or service. Convertkit uses simple straightforward tiers based on subscriber volume for their email marketing automation platform. lower the price.