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How to Sell in a Recession: 3 Tips Based on Experience

Zoominfo

I spoke with Lou Wolf, VP of sales at ZoomInfo, to learn how he survived the recession that followed the dot-com crash of 2001 and the financial crisis of 2008. After graduating from college in 2001, he began his sales career at BrassRing, an applicant-tracking software company. triggered the world financial crisis of 2008.

Hiring 130
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How to use the marketing flywheel method to supercharge your business

Nutshell

Sales and marketing professionals are constantly slinging around new buzzwords, complex terms, and confusing abbreviations. Well, here’s another important term for you to memorize: the marketing flywheel. Well, here’s another important term for you to memorize: the marketing flywheel. What Is a Marketing Flywheel?

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Not the “R” Word Again…

No More Cold Calling

What a roller coaster—this up and down economy—2001, 2002, then the Recession of 2008-09. The same “8 Killer Steps” that I talked about in 2001, 2002, and again in 2008 and 2009 still apply! Broaden Your Perspective/Narrow Your Focus: Is your sales and marketing focus working? Start the conversation, finish ahead.

Referrals 240
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The Definition of Product Management Is Shrinking. It’s Not Good!

Product Management University

I make it a regular habit to have conversations with product management directors and VPs. Short of your user conversations, you have no time to shift your focus to the market and customer dynamics (a few levels above the users) and manage the business of the product. Most of them are not our customers.

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Wanna get lucky? Wanna make more sales in less time? Then I seriously want you to meet someone….

Bernadette McClelland

In 2001 I left my sales role at Xerox Australia and decided to go out on my own as a speaker – because back then coaching was only for sports professionals and not yet viewed as a method of peak performance for sales professionals. What many don’t know is the type of person she is to those who do know her.

Meeting 294
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This Is What Has Made B2B Sales More Challenging

Anthony Iannarino

One of the results of globalization, cheap money, the glamorization of entrepreneurship , and low barriers of entry into markets is the increasing number of choices available to businesses and consumers. The conversation over the last decade centered on the idea that the internet leveled the playing field with salespeople.

B2B 116
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“Why I’m So Interested In Selling,” Spence Wixom

Partners in Excellence

I learned he is a surfer and that he was hitting the waves just about 30 miles north of where I was trying to hit the waves… Wish I had known back then, we could have had some great conversations waiting for the right wave. It was Spring of 2001. Then a spot opened on the market research team. It was selling by numbers.