The ROI Guy

DECEMBER 6, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. The Death of a Salesman? this year, an increase from 3.1%

ROI 40

ROI B2B Social Media Buying Cycle 40

The ROI Guy

NOVEMBER 4, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

ROI 45

ROI Buyer Buying Cycle Social Media 45

OnePageCRM

MARCH 8, 2017

There’s an old joke in sales about selling products at a loss but making it up on volume. Sales had increased 25% over the previous book due to larger audience, but revenue was up by 77%. By imprinting the made-up price of $999 in your mind, it makes the real $499 a bargain. Estimated reading time: 24 minutes. Decoy Pricing.

Discount 55

Discount Lead Rank Top of Funnel Enterprise 55

The ROI Guy

FEBRUARY 4, 2009

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Alinean Powers Diagnostic Assessment Tool: the Sag.

ROI 40

ROI Social Media Analysis Microsoft 40

The ROI Guy

OCTOBER 7, 2010

IT as a Cost Center Tracking year over year growth in IT spending over the past decade, we see that growth trends follow the macro-economy, but with rather shorter periods of negative growth. The good news is that most analysts are predicting 4-5% growth for 2011. This hierarchical nature of IT though is not apparent to budget holders.

Competition 40

Competition Software Software Networking 40

OnePageCRM

MARCH 8, 2017

There’s an old joke in sales about selling products at a loss but making it up on volume. Sales had increased 25% over the previous book due to larger audience, but revenue was up by 77%. By imprinting the made-up price of $999 in your mind, it makes the real $499 a bargain. Estimated reading time: 24 minutes. Decoy Pricing.

Strategy 20

Strategy Discount Lead Rank Enterprise 20

The ROI Guy

DECEMBER 14, 2005

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Alinean Powers Diagnostic Assessment Tool: the Sag.

ROI 40

ROI Outsourcing Services Lead Rank Social Media 40

Score More Sales

FEBRUARY 29, 2012

The fact is that it is getting harder for a seller to keep track of contacts due to so many social channels plus traditional ones. You need the right tools to manage these contacts and ensure the most important ones are surfaced to you when they matter.” – Connected. Sales Tools. Innovation & Inspiration. Sales Tips.

CRM 174

CRM Top of Funnel Lead Rank Lead Scoring 174

Score More Sales

APRIL 24, 2010

I’m working to line up the rest of the 50 city, small business sales inspiration tour and so am looking for interesting people to interview. She has a Soap Queen TV video channel and is always up to something amazing. Sales Tools. “1 Minute Sales Tips” Follow Us. Consulting. Sales Productivity.

Small Business 120

Small Business Small Business Lead Rank Lead Scoring 120

Hubspot Sales

MAY 22, 2018

In order to build a successful company, you’ll need to create and fine-tune a business plan, assess your finances, complete all the legal paperwork, pick your partners, choose the best tools and systems to help you get your marketing and sales off the ground … and a whole lot more. The Power User is our main up-scale line.

Top of Funnel 145

Top of Funnel How To Hiring Buyer Persona 145

The ROI Guy

SEPTEMBER 28, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tuesday, September 28, 2010 Do White Papers Still Engage?

ROI 49

ROI Social Media Vendor Buyer 49

The ROI Guy

SEPTEMBER 17, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Alinean Powers Diagnostic Assessment Tool: the Sag.

ROI 40

ROI Social Media Ideal Customer Profile B2B 40