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6 Ways To Make Sure Your Customers Get The Message

SBI Growth

The CMO world of multiple channels, social media, content marketing, demand generation, and lead development extends the importance of messaging to a much broader scale. What was true when I first founded buyer persona development back in 2001 is still true today – buyer personas not grounded in buyer research and insights are useless.

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SMS sales: How B2B sellers can close more deals with text messages

Nutshell

Cold calling is great—if your prospects actually pick up the phone. Learn to leverage this underrated communication channel, and SMS sales just might become the secret weapon in your selling arsenal. Because of this, texting is viewed differently than other text-based communication channels like email. Always Get Permission.

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How to use the marketing flywheel method to supercharge your business

Nutshell

The flywheel model was first introduced in 2001, but it’s recently experienced a rebirth in the business world and inspired professionals everywhere to re-evaluate the classic sales and marketing funnel. Power up your sales team. Where you apply force is completely up to you. YOU’RE A PRO. LEARN MORE. LEARN MORE.

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Tom Pisello: The ROI Guy: Social Media ROI a Requirement for 2011

The ROI Guy

The majority of CMOs still don’t know what the ROI is of their social media efforts, with the majority of respondents indicating that they were not getting an ROI or did not know the ROI from various campaigns and channels. IDC: Tech Marketing Budgets Up, But Lag Revenue Gr. B2B Companies are Really Content Companies, But is.

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Tom Pisello: The ROI Guy: Tech Marketers May Need to Rethink.

The ROI Guy

Friday, October 22, 2010 Tech Marketers May Need to Rethink Budgets for 2011 according to new Harte-Hanks research Technology marketers are challenged today with handling proliferating marketing channels to reach and engage more overloaded, skeptical and frugal buyers than ever before. IDC: Tech Marketing Budgets Up, But Lag Revenue Gr.

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Marketing Hierarchy of Needs: Achieving Marketing Efficiency and Effectiveness

The ROI Guy

In the current environment, marketers are still being asked to do-more-with-less, driving a significant change in strategies, campaigns and go-to-market channels. However, the opposite is strangely reflected in these latest results. navigation, placement of content, imagery, etc.)

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Tom Pisello: The ROI Guy: VMware launches Realized ROI toolkit.

The ROI Guy

Assessing the savings quarter by quarter, in minutes a VMware sales professional or channel partner can develop a report card on the value VMware has delivered. IDC: Tech Marketing Budgets Up, But Lag Revenue Gr. The new Realized ROI toolkit is available at: https://roianalyst.alinean.com/ent_02/AutoLogin.do?d=897224256317007750

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