How to write a killer follow-up email sequence that draws replies
FEBRUARY 7, 2018
I’m not going to tell you that 48% of salespeople never follow up because that statistic is fake. What I’m going to tell you, however, is that I receive enough cold emails to know that most of them aren’t followed up on. What I can also tell you is that as a sales automation tool , my company helps hundreds of customers write their follow-up emails, because most of the time, they’re pretty bad. Is following up always worth it, though?