Loss Aversion: How Top Reps Close More With Psychology
Gong.io
DECEMBER 13, 2021
Specifically, we’ll be diving into behavioral economics, “the study of psychology as it relates to the economic decision-making processes of individuals and institutions” ( Investopedia ). What does finance (and psychology and behavioral economics) have to do with sales?” . The answer: EVERYTHING, of course. Endowment effect.
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