The ROI Guy

MAY 4, 2006

Technology Sales & Marketing - Party Like its 1999? A Q&A with me on latest IT sales and marketing metrics, trends and best practices Is 2006 shaping up to be a good year for IT spending growth? in 2006, with annual growth in software sales leading the way at 7.0%. On average, how much do IT firms spend on marketing?

Marketing 40

Marketing Vendor ROI Survey 40

The ROI Guy

SEPTEMBER 17, 2010

The past decade has seen an exciting and dramatic increase in new digital marketing channels including Twitter, Facebook, e-mail, search engines, webinars, virtual trade shows and more. email pitches per week, up 32 percent from 2006 according to sales and marketing research firm SiriusDecisions.

Buyer 53

Buyer Buying Cycle Marketing Case Study 53

Sales Training Advice

JULY 16, 2012

Customer value propositions have become one of the most widely used terms in business markets. In 2006 the Harvard Business Review “Customer Value Propositions in Business Markets” discussed how corporations use them in the branding process. The Law of the Decision Maker. The Law of Value.

Referrals 55

Referrals Decision Maker Networking Lead Rank 55

The ROI Guy

NOVEMBER 29, 2010

Marketers are scrambling to address the power shift and overcome lead generation and conversion issues by delivering more content and tools over more channels to actively engage ever more empowered, skeptical and frugal buyers. Having the right content and tools to help fuel buyer’s decision making process is essential.

Buying Cycle 45

Buying Cycle Marketing Comparison Vendor 45

The ROI Guy

JANUARY 10, 2011

Although Forrester was predicting 8-9% IT budget growth earlier in the year, its latest survey of 2,800 global CIOs and other IT decision-makers, revealed that their predictions, as were others, were overly optimistic, with the vast majority of respondents indicating that their budgets remained the same in 2010 as they were in 2009.

ROI 40

ROI Social Media Decision Maker Survey 40

The ROI Guy

DECEMBER 6, 2010

Monday, December 06, 2010 Predictions for 2011: The End of B2B Sales & Marketing as We Know It? These two market drivers will have important implications into 2011 and beyond for B2B sales enablement and marketing strategies and budgets. in 2006, but still much lower on the trust scale than almost all other sources.

ROI 40

ROI B2B Social Media Buying Cycle 40

The ROI Guy

MAY 6, 2010

New Customers in Q1 2010 Alinean has been selected to develop and power value-based sales and marketing campaigns for Wipro , PGI , CSC , CiRBA , MokaFive , Shoretel , Informatica and OfficeMax. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. Provocation-Based Selling: Loosening the Status-Qu.

ROI 40

ROI B2B Demand Generation Agencies Hiring 40

Sales Training Advice

NOVEMBER 2, 2010

Connecting, getting a conversation started with your market and then sustaining that conversation requires that you apply a range of skills at your disposal as a sales professional. They saw it as an important market and therefore felt it was important to be there. After all, how better than to connect with a 1.3 VP-level or above).

Skype 47

Skype Customer Face-to-face Networking 47

The ROI Guy

JANUARY 17, 2011

Alinean calls this new age-of-austerity Frugalnomics, and it forever changes the way B2B sales and marketing needs to connect with, engage and sell to buyers. Diagnose It is essential to engage executives and key decision makers as early as possible in the buying lifecycle, when strategies and budgets are set.

ROI 45

ROI Lead Rank Lead Scoring Tools 45

The ROI Guy

NOVEMBER 4, 2010

Thursday, November 04, 2010 IDC: Economic Buyers, Digital Overload and Sales Enablement Define Marketing for 2011 I just had the pleasure of presenting a webinar with Randy Perry, VP Business Value at IDC. IDC’s most resent customer experience survey of over 200 key IT decision makers reveals that Frugalnomics is indeed in full effect.

ROI 45

ROI Buyer Buying Cycle Social Media 45

Sales Hacker

MAY 20, 2019

Skaled is a modern sales-consulting firm that helps companies implement best in class sales and marketing processes and technology. How to better optimize your go to market. Most sales organizations build their sales development playbook based off of predictable revenue, which is a process that ended in 2006. What You’ll Learn.

Scale 62

Scale Intent Data Outsourcing Services Direct Mail 62

Sales Hacker

MAY 20, 2019

Skaled is a modern sales-consulting firm that helps companies implement best in class sales and marketing processes and technology. How to better optimize your go to market. Most sales organizations build their sales development playbook based off of predictable revenue, which is a process that ended in 2006. What You’ll Learn.

Scale 49

Scale Intent Data Outsourcing Services Direct Mail 49

Marc Wayshak

NOVEMBER 11, 2020

This is a really good example of how technical salespeople tend to focus on the tech side of things, even when talking to a decision maker who’s clearly not a technical person. The next movie I’m going to review is 2006’s The Pursuit of Happyness. The prospect Gardner is calling is a high-level decision maker.

Call-back 62

Call-back Cold Calling Hiring Gatekeeper 62

The ROI Guy

JULY 22, 2010

.&# Mark Arman, vice president of business development, ShoreTel - “Economic pressures and other corporate governance requirements mean that decision making is now most often shared with the CFO and other financial decision makers. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market.

ROI 40

ROI Lead Rank Social Media Lead Scoring 40

DiscoverOrg Sales

SEPTEMBER 12, 2018

December 29, 2006: Kobe Bryant and the Lakers are playing the Charlotte Bobcats. But you’ll have to call through the switchboard, so you’ll get a gatekeeper whose job is to make sure that you’re not going to waste that decision-maker’s time. Want to Build a Sales & Marketing Lead Engine?

Retention 185

Retention Data Video Gatekeeper 185

The ROI Guy

AUGUST 4, 2010

Wednesday, August 04, 2010 Can a Value Selling / Marketing Program Improve Your Business? Frugalnomics, borne of the economic downturn, represents a fundamental shift in the way businesses make buying decisions, resulting in a scrutinizing of each investment to deliver quantified bottom-line accountability.

ROI 40

ROI Lead Rank Lead Scoring Social Media 40

The ROI Guy

AUGUST 5, 2010

In an analysis where the costs and benefits have been properly estimated, decision makers typically look for higher percentages for ROI as an indication of risk reduction. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. Your Sales & Marketing Ready to Do Business with F.

ROI 40

ROI Social Media Analysis Comparison 40

Sales Hacker

SEPTEMBER 15, 2020

And it was exciting to me because at the time, this was 2006, it was to go on the web to get off the web, right? As I said, we did some things right but we also struggled a bunch and never really got to product market fit or monetization strategy in the Sports Fight community. Find people in your community to play sports with.

Sports 63

Sports Lead Rank Scale Lead Scoring 63