2007 Marketing Research Training 
DiscoverOrg Sales
OCTOBER 31, 2017
It’s marketing versus sales competency. When I founded DiscoverOrg in 2007, delivering quality sales and marketing data was the backbone of what we wanted to build. One of their ‘Marketing’ titles was ‘Cinematographer/Lighting Director.’. Then the finger-pointing starts. It’s the campaign. It’s the product. That’s scary.
The Pipeline
DECEMBER 16, 2011
December 2007. The REAL Problem with Sales Training. Stored in Guest Post , Productivity , Sales Leadership , Sales Success , Sales Training , e-book , execution. It seems that every week we are being told that sales training is not working in a very high percentage of cases – 85-90% was one statistic I read just yesterday.
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The Pipeline
NOVEMBER 25, 2011
December 2007. Top Sales & Marketing Awards 2011. Stored in Attitude , Awards , Business Acumen , Communication , Compete , Marketing , Sales Success , execution , qualifying. One for Top Sales & Marketing Blog , where I share the company of last year’s winner S. April 2008. March 2008. February 2008. Guest Post.
The Pipeline
SEPTEMBER 19, 2011
December 2007. 25% Increase in Sales Training ROI – Sales eXchange – 115. Some aspects of sales training are easy to measure others not so, but it is a fair question when I am asked what they can expect from an ROI standpoint. Companies have shown selectivity with other training or development programs. January 2008.
The Sales Hunter
DECEMBER 27, 2011
Complain about marketing, insisting they are the reason you have not been able to close more sales. You think it’s effective to spend your time spouting off to anyone who will listen, including customers, about how inept marketing is. The research you are doing is really good stuff, even if it never results in a sale.
Highspot
OCTOBER 23, 2023
Nearly 30,000 new products are released into the market every year. It starts with strategic actions, teamwork, and market understanding. Dive into the art of coordinated strategies, discover how hits like the iPhone and Netflix mastered market needs and brand appeal, and use key metrics to elevate your launch.
The Pipeline
JANUARY 17, 2012
December 2007. One great thing about this time of year is the research done by others to help you kick-start your year. One great thing about this time of year is the research done by others to help you kick-start your year. Sales Training. When Sales Met Marketing. CNi Rapid Research. February 2008.
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